The Best Selling 11x17 Pizza Menu

The Best-Selling 11x17 Pizza Menu!
AKA: The "Little Italy" Menu

(A real customer's version of the "Little Italy" menu)

Learning "What Works" in Pizza Menu Design
We see thousands of restaurant and pizza menus every year, and we print millions of menus every week. That's one of the reasons our custom designs and Menu direct mail campaigns are so effective. It's as simple as this. We see just about everything that is currently being used, and over the years we have developed a scientific approach to menu design, engineering, and customer response rates. In simpler words, we know what works and what doesn't based on the experiences and feedback of our customers.

Imagine how powerful it would be to receive weekly sales data from pizzerias in virtually every state about "whats sells, what ads are working, and what failed". Then imagine being able to implement that data into menu designs that increase sales and response rates for everybody. That's what we do!

So guess what? We thought we'd share our current most popular Menu Mailer design. It's a beautiful, bold-colored, and stylish 11x17 takeout menu ...and pizza customers absolutely love it!

Why Does It Work So Well?

The bright red cover makes it easy to spot (especially in the kitchen drawer with dozens of other restaurant menus). Just look at it, it's hard to ignore!
The images and photographs on the cover immediately scream "mouth-watering, worth-every-penny, authentic" Italian pizza and pasta.
The menu cover clearly states the carryout and delivery options, the hours of operation, and has an easy to find phone number. The menu also promotes the website to generate online orders and develop a customer mailing list.
The menu was engineered for success. High profit appetizers and "up sells" are located in the upper left corner of the menu and "force" customer to consider them. A customer who is looking to order a pizza is almost guaranteed to see the appetizer deals first. This may result in average ticket size increases from $1 to $5 per order. Who can resist?
Bold headings make it easy for the customer to find exactly what they want.
If you are not selling $5-$8 pizzas, you need to "justify" the prices by reflecting quality and a fresh-ingredients theme. Starting with the cover of the menu, the restaurant has shifted the focus from the price, to the incredible taste and fresh ingredients used in each dish. Notice, there are NO dollar signs in the menu. Keep your customers focused on the food, not the price.
The coupons are incredible! There is something for everyone. Family deal, check. Couples deal, check. Dine in deal, check. Anytime value, check. By offering something for everyone, you appeal to a wider audience and cast a wider net for potential orders.
The menu answers the question, "I wonder if they cater events like church groups, birthdays, or office parties?" The back of the menu is exploding with "large order discounts" and features a full selection of catering menus. This is a takeout menu and a catering designed perfectly for both individuals and groups. This is a highly efficient use of space.
Easy to distribute. The restaurant has left plenty of room for mailing information on the back of the menu, which makes it easy to mail to potential customers around their store. There is no better way to increase sales and generate massive cash flow every week than with Menu Mailer campaigns featuring coupons and specials.

The bottom line...
While most direct mail companies see 3% to 5% response rates for pizzerias, Taradelcustomers frequently report 10% to 25% response rates. While nothing in advertising is guaranteed, you can do yourself a favor by trusting experienced designers and direct mail experts. Learn from others in your industry and follow in the footsteps of similar businesses who are reporting successful returns. Check out the testimonials that one of our great customers recently emailed to us:

"With sales for December down almost 25% from the previous year, we had to try something new to increase customer traffic. Having had success using Taradel to produce our menus and doorhangers, we decided to take their advice and try a direct mailer. We designed a menu mailer that included several coupons. The piece looked awesome and contained several pictures that I took of our menu items. We sent it out to 5000 homes and, being a realist, I fully expected only a 3 percent return (it hurt to think that 4800 people would throw out this wonderful menu but that is what happens to a lot of unsolicited mail). I figured a 3% return would make us break even and anything over that was bonus. Ultimately, we were looking for new customers who would love us and keep coming back. We did not get the 3% return we were looking for. We got about a 12.5% return! That caused sales to go up over 50% over the previous weeks meaning we had a 25% net increase in sales over the previous year. Without giving out specific numbers, the ad brought in more than 7 times what it cost. And here's the best part. We have several new regular customers who are still coming in months later! I'll be honest, we were a little nervous about the expense involved in mailing 5000 menus out but you assured us that we would be happy with the results. Boy, were you right!"
-Brian P.
Owner, Angilo’s

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