We believe in rewarding both our team and individual staff members for their commitment to our clients' success.
We know that passionate, dedicated, and engaged professionals (who love their jobs) deliver better results for their clients.
We have fun when we help our clients execute successful marketing campaigns.
From in-house games and contests, to charity work that helps our community and non-profit organizations,
a positive corporate morale and enjoyable work environment are critical components of who we are and what we do.
Our diverse staff of talented professionals maintains a healthy work and life balance.
Sound good? Check out the Join Our Team page to learn more.
Based on percentage of (non-administrative) team members' expertise and experience.
Every Door Direct Mail® 95%
Printing Services 95%
Personalized Mail 90%
Creative & Graphic Design 80%
Marketing Campign Management75%
Digital Marketing 75%
Integrated Marketing 75%
Marketing Consultation 70%
Jim founded Taradel LLC in 2003 after decades of successful print industry management experience. Under Jim's leadership, Taradel has grown from a home-based startup, to multimillion dollar entity, with partnerships that include international corporations and government contracts.
Jim has led Taradel to Inc. 5000 status for seven consecutive years and was recently honored for building one of Richmond, VA's "Top 25" companies.
Tom has over 20 years of finance and operational experience including 15 years at Capital One, one of the largest
marketers in the United States. Tom is a results-driven business leader and CPA with experience helping innovative
companies achieve their goals. His diverse experience at large Fortune 500 companies and start-ups includes financial
planning, cash flow management, and managing complex accounting.
SVP, Sales and Business Development
For 15 years, Michael has held a variety of roles for privately held, venture-backed startups and Fortune 500 companies.
Most recently, Michael has delivered results within the Human Capital Management space, where he developed a passion
for building sales teams and implementing sales processes. Today, Michael heads Taradel's business development
and strategic partnership efforts and works with some of the biggest brands in the world.
VP of Business Development
Wendy is a top producing sales and business development professional with over 20 years of strategic account
management experience. She has closed millions in sales and successfully developed relationships with national
associations, agencies and franchises across a variety of verticals including automotive, medical,
home improvement, telecommunications and hospitality.
Director of Marketing
Chris has successfully managed the development, implementation, and execution of integrated marketing campaigns
for thousands of clients over the last decade. In addition to his work with clients, Chris has spearheaded
Taradel's in-house marketing efforts, including product and vertical development initiatives, since 2006.
His areas of expertise include copywriting, CSS, email marketing, paid and organic search, web analytics,
eCommerce optimization, UX testing, marketing automation, and graphic design.
Director of Sales
Michael has led a successful career in sales for companies specializing in products ranging from medical devices to
marketing collateral. Michael's team-oriented approach is integral to our consistent sales performance and upbeat
corporate culture. Michael is also responsible for our ongoing and uber-competitive "Championship Belt" sales contest.
Ask him about it.
Creative Services Manager
Dani started out as a Graphic Designer for Taradel in 2011, and now heads the company's Creative Services team.
She graduated from Virginia Commonwealth University in 2010 with a Bachelor in Fine Arts and Graphic Design.
Dani has been instrumental in the growth and success of Taradel and has helped shape the company's customer-centric culture.
She maintains expert-level proficiencies in the following areas: Adobe Creative Suite, Illustrator, InDesign, Photoshop,
corporate branding, typography, pre-flighting, and print production management.
Director of Technology
Russell Smith has been working in IT for financial, medical, and government entities since 2001.
Before working at Taradel, Russell led a development team to restructure a jail management system for a local government
entity, completed a lung allocation score calculator for a medical organization, and developed a new check
disbursement system for a financial institution. Before working in IT, Russell taught high school
English and science and coached basketball.