Our Display Advertising Data
While most other online marketing tools use online cookie data, we use offline data,
which is verified and drastically reduces the potential of non-human bot traffic.
Our partner-based IP algorithm determines the IP address based on the physical address,
which is then used for precise digital ad targeting at the IP/router level. This type of
targeting is beneficial for advertisers because it incorporates offline data; i.e.,
registered voter lists, customer databases, modeled data, and direct mail data.