Types of Landing Pages
There are (2) types of landing pages.
- Click-Through (CT) Landing Pages
- Lead-Generation (LG) Landing Pages
CT landing pages persuade and direct visitors to another page or resource on your website.
The primary goal is to nurture the visitor into becoming a lead once they have an opportunity to review more
information about a product or service. This is commonly referred to as "lead warming" or "lead nurturing".
LG landing pages are used to capture user data (ie: name and email address), that will allow the advertiser to connect with
and advertise to sales leads at a later time. This type of landing page is the most common, and generally, provides the most value and ROI.
Important Note: Any website page can be converted into a Lead Generation page through the use of "pop-up" offers that capture lead information
in exchange for a coupon or value-add (Ebook, sweepstakes entry, webinar registration, gift, etc). Our landing page services include FREE pop-up offers (optional).