Pizza Menus that Keep It SimpleBy: J. Love
In the fast-paced, high-tech culture of the 21st century, you might feel tempted to experiment with flashy ads for your products or services. But, don't give into the temptation. More often than not, the flashy and cutesy touches in advertising don't work. What does work is a message that matches the needs, desires, and values of the people you're trying to motivate. For example, if you drive down the street of any city or suburb you'll undoubtedly see several pizza places. If you want to capture the attention of people with an ad for your pizza, you should put strong emphasis on the wide selection of toppings you offer. The ad could say something like this: 400 Pizza Toppings! More Than Any Other Pizzeria in Town!
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