Practice Marketing: Direct Mail Brochures

“Asa result of distributing flyers for my practice, I have been able to secure multiple referring MDs and generate new revenue. I am writing to express my great satisfaction with your design, talent, and judgment.Thank you again!”

-Dr. Gary Plummer

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Why Use Direct Mail for Practice Marketing?
Your practice is not a place that the average person will just "stop by." In the U.S., practice growth requires extensive marketing in order to become successful. A medical practice (such as the 24/7 variety) can easily survive off of walk-ins alone, however, most specialized care and treatment practices work off of scheduled appointments, not walk-ins. When was the last time a significant number of patients stopped by your  practice during a shopping trip and decide to make an appointment on the spot? If you can remember, you are one of the lucky few!

To find new patients you need to get in touch with everyone who is within a reasonable distance from your practice. Remember - most people will have a significant number of health issues and common back or pain-related troubles at some point in their life. The average lifetime value of a new patient is tremendous, so do everything possible to grow your patient list.

Rather than wait for new patients to come to you, make sure that you introduce them to your medical care solutions ahead of time.

The practice marketing strategies used by large varieties of highly successful practice almost always include direct mail brochures, flyers, and postcards.

Communicate directly with potential patients, show them what you have to offer. By doing so, you will reduce the "friction" inherent with the new patient acquisition process and generate new revenue quickly.

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Ways to Market Your Practice with Print Ads

• Direct mail distribution of medical flyers provides more coverage within local neighborhoods than other advertising vehicles. This means that more prospects are introduced to your business and you enjoy significant growth potential.

• Effective professional flyer designs allow you to communicate to your target audience even if they don’t read your flyer at all. The power of professional images will speak for you instantly. Always use best practices with medical advertisements.

• Send your business contact information to every home that receives a direct mail piece and generates a lead (phone call, website form, etc). Insert a full color magnet with every personalized letter you send out in response to each new lead. This will ensure that you "stick around" in every household. Even if they don’t have any problems now, they may still get in touch with you should they suffer any medical issues in the future.

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Are You a Chiropractor? Learn More Using these Resources!

View Chiropractic Flyer Samples Online:
Sample Chiropractic Flyers

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