Flyer Printing Tips: Choose The Right Size, Paper, and Format

If you are considering promoting your business with full-color glossy flyers, you must select the right product options to receive the “national chain” quality results that consumers expect from you.

Creating flyers for a business is very easy, especially if you compare your flyers to other business promotions (in the Sunday newspaper for example). Additionally you can find free flyer printing templates, restaurant menu templates, home improvement templates, and many more types of free resources, for virtually every industry imaginable, using a simple search online.

Looking for “National Chain” Quality Flyers? Choose The Right Print Options:

POPULAR FLYER SIZES:

5.5” x 8.5” – Commonly referred to as a “half sheet” and highly popular due to extremely low print rates. If you cut a standard 8.5” x 11” flyer in half, you will end up with (2) 5.5” x 8.5” flyers.

8.5” x 11” – The most popular size flyer available. This size is the standard size for a sheet of paper. It is the same size as standard paper found in your home printer. Highly-effective, budget-friendly, and the industry standard for flyers and brochures.

11” x 17” – A large format that is the size of (2) 8.5” x 11” flyers placed side by side. This format is perfect for folding in half or tri-folding. The mos tcommon uses are for restaurant takeout menus, oversized-brochures, newspaper inserts, and direct mail ads.

PAPER OPTIONS:

60# Gloss – Glossy, quality paper recommended for flyers, newspaper inerts, handouts, and cost-effective promotions. Similar in thickness to the cover of Time Magazine (about the thickness of a sheet of paper from your home printer) and acceptable fo rmost advertisements. Not recommended for brochures or use in direct mail advertisements.

80# Gloss – Glossy, high-quality paper recommended for cost-effective brochure printing, flyers, takeout menus, and direct mail advertising. Thicker than 60# and more durable. Great for mass distribution and flyers, brochures, or menus that are to be folded.

100# Gloss – Glossy, very high-quality paper recommended for high-end brochures, flyers, and takeout menus. Perfect for luxury items, real estate, trade shows, and many other applications that require a tremendous first-impression. Often used for “short-run printing” and with Digital Printing Press jobs. Not recommended for bulk orders or small budgets.

PRINTING OPTIONS:

4/4 – Full color both sides
4/0 – Full color one side only
Bleed – Graphics extend to edge of page
No Bleed – 1/4″ white border around entire page

FOLDING OPTIONS:

No Fold – Flat unfolded end result.
Half-Fold – Fold one sheet in half vertically or horizontally.
Tri-Fold – Two folds creating a 3-panel end result.
Parallel Fold – Folded in half then folded in half again.
Gate-Fold – Eight resulting panels, four in front and four at the back. The panels at each opposite end are folded inward, towards the center of the page.

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