Every Door Direct Mail®: How to Choose the Right Size Postcard or Flyer
If you want to use Every Door Direct Mail® to reach new customers and grow your business, there are a few things you should know.
While the basic idea of direct mail is simple – sending out marketing offers to reach new customers – there are many different print formats that you should consider to stay on budget and optimize for success.
3 Questions You Should Ask Yourself
- How many coupons/offers do you plan to include on each mailer?
- How much (or how little) information do you need to include on each mailer?
- What’s more important: the number of prospects -or- the level of visibility to each prospect?
Think Ahead, Make The Best Choice
The general rule of thumb is that smaller postcards cost less to produce and mail than larger-sized postcards and flyers. So, if you have a short and sweet message, a small postcard may work perfectly. But, as with most things, you get what you pay for. Larger formats can greatly increase visibility among recipients and may yield increased response rates as a result. They also provide more space to work with. For advertisers who want to use a substantial mix of sales copy, images, offers, and white space, a larger format is preferable.
So how do you decide which format is the perfect match for your campaign?
Use the information below to make the best choice. We’ve included helpful videos of each product size and format to guide your decision-making.
4.25″ x 11″ EDDM® Postcard
This budget-friendly postcard format is designed to reduce your costs while still delivering excellent results in the mail. This size is widely-used among advertisers who need to promote a single product, service, message, or event. For example, an auto maintenance shop may use this format to send out a “$19.99 Oil Change” coupon to local area residents. This format is not advised for campaigns which require extensive information or multiple coupon offers.
- The Most Affordable EDDM® Postcard
- Long, Narrow Format Stands Out in Mailbox
- Perfect for Coupons, Announcements, and Special Offers
6.25″ x 9″ EDDM® Postcard
This popular-sized option is the industry standard and provides excellent visibility at a great value. This format is considered the “workhorse” postcard as it has many uses and applications. It is larger than standard 4″ x 6″ postcards and wider than the 4.25″ x 11″ postcard, which gives advertisers more real estate for coupons, offers, and information. This format is by far the most popular size and works well in nearly every application.
- Larger Than Standard-Sized Postcards
- Versatile Size Works for Most Direct Mail Needs
- Perfect for Multiple Coupons, Grand Openings, and Other Promotions
8.5″ x 11″ EDDM® Postcard
Mail these postcards for maximum visibility and deliver powerful messages directly to recipients. These giant-sized postcards are the same size as a standard sheet of printer paper (same size used on your home printer) and all-but-guarantee visibility among each recipient. These postcards provide a large amount of space for multiple offers and a substantial information, text, or images.
- Oversized for Maximum Visibility
- Ideal for Promotion of Multiple Products, Service, Events, and Offers
- May Generate Above Average Response Rates and Greater Awareness
11″ x 17″ EDDM® Flyer
These popular, massive-sized flyers, are the perfect choice for advertisers promoting multiple products or services. This format is commonly used for Newsletters, Event Guides, Product Brochures, and Restaurant Takeout Menus. With multiple folding options this format is highly-versatile and delivers a unique, “open and see” experience directly to consumers.
- Half-Fold or Tri-Fold Options
- Printed on 80# Gloss Paper (Brochure Quality)
- Provides Maximum Visibility in Mailbox
The best thing about direct mail advertising is that it really works.
According to overwhelming data from multiple sources (Direct Marketing Association, neuromarketing research, Forbes, etc), direct mail makes a deeper impression on consumers and outperforms digital marketing channels across the board — especially in terms of driving actual sales transactions.
So what are you waiting for? Start planning your direct mail campaign today.
Use the link below to get an instant count of prospective customers in your market area, along with an all-inclusive price quote. It’s super-easy to get started and you’ll be glad you did.