Category: Menu Printing

A Much Needed Menu Over-Haul 0

A Much Needed Menu Over-Haul

For restaurants that want to keep their customers coming back for more, the best ways to draw your customers back into your restaurant will be to specialize, rejuvenate, and advertise.  Specializing in specific dishes,...

Why To Go Menus are Critical 0

Why To Go Menus are Critical

For restaurants that want to cut back on costs, to go menus should not be eliminated from the marketing mix.  To go menus are very important because they offer an easy way for your...

Catering for the Holidays 0

Catering for the Holidays

Due to the holiday season being right around the corner, company holiday parties are now starting to be planned.  This is the ideal time for your restaurant or catering company to swoop in and...

To Go Menus That Increase Sales 0

To Go Menus That Increase Sales

How can you make your to go menu stand out from all the rest?  What will make your customers pick yours out of their kitchen drawers and place an order? There are a few...

8.5x11 and 11x17 Menu 3

Pizza Direct Mail: What Size Menu Works Best?

It’s a question that pizza operators ask all of the time, “What size menu should I mail to get the best results and keep my costs down?:

The answer is simple:
An 11×17 menu is the ideal size and format for direct mail.

Why Not 8.5×11?
When tri-folded, an 8.5×11 menu has a small 3.5″ x 8.5″ folded size …which is easy to miss. In most cases, households receive numerous letters, offers, and magazines on a daily basis that will dwarf the size of a folded 8.5×11 menu. This reduces your visibility, appeal, and ultimately, your conversion rates. While this is not the ideal-sized menu for direct mail, it still may generate a profitable ROI.

Choosing The Right Menu Printing Company 0

Choosing The Right Menu Printing Company

If you own a restaurant and do a significant amount of carry-out/togo orders, chances are you’ll need to reprint your menus frequently. Because your takeout menu is hands-down your most effective advertisement, it is...