By: Chris Barr
Whether you are a new or existing cleaning service provider you can benefit greatly from service flyers to help boost your advertising campaign. You will especially find them useful as an economic alternative to other mainstream advertising alternatives if you own a micro business or are self employed. We don’t all have the business budget of a chain of restaurants but with flyer printing you can get a highly effective marketing method for a reasonable and affordable price.
Here’s how flyer printing can help you to create healthy business growth without breaking your budget.
Using an Effective Design.
Your first step is to create theflyer design. It is often preferable to hire a professional designer for this task to ensure it is as effective as possible. There are many factors to consider when designing a cleaning service flyer including your target audience: graphics, sales copy, call to action text, imagery and more.
Taking the Design to the Printers.
Before you take your finished design to the printing company make sure it adheres to their guidelines and regulations. Make sure you are familiar with their printing specifications such as bleed measurements and resolution. Every printing company is different to make sure you ask if you are unsure. You should also make sure you embed and expand all external images and all type in your design. This will avoid missing pictures and different fonts being printed.
Saving some Money.
Save money on your flyer printing job by ordering bulk to take advantage of the bulk discount offers. Make sure you order well in advance to cut down on speedy delivery costs and choose the lowest delivery postage option. Do not compromise on the quality of your flyer to save money, there are plenty of other ways you can save money without sacrificing things like color printing and professional design.
Distribute your flyers by any means possible to get the maximum exposure possible in your area. Leave your flyers in places people are likely to read them such as in cafés and bars. Use direct mailing as well as newspaper and magazine inserts. Ask local businesses that also target your group of customers for other services if you can leave your flyers with them. Visit offices and leave flyers in the receptions and with the manager in case they would be interested in your cleaning services.Lastly don’t forget to include small businesses, many of these businesses need a helping hand to clean their stores and can provide steady regular business for you.
Find New Customers.
Your distribution methods have brought your business to the customer instead of waiting for them to find you.If your distribution plan was expansive and thorough you will quickly find new potential customers you may not have been exposed to before. Because your flyer design is professional and effective you will also find your conversion rate for turning potential customers into actual customers is also increased. That means many more new customers coming through your door.