Direct Mail

How To Use Every Door Direct Mail

Every Door Direct Mail™ in 3 Easy Steps As of March 19th, 2012 advertisers will be able to use the Every Door Direct Mail Online Mapping Tool to target local mailing areas. Using this tool, you can target areas, select a design option, an place an order for an “all inclusive” direct mail campaign. If [...]

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Flyers & Direct Mail: How and When To Mail to Prospects

It is the prime aim of every business to sell their products and services to generate the absolute maximum revenue possible. Your marketing methods and strategies play a crucial role in the success of your online, as well as, your offline business. If your offers are not marketed correctly, no one will ever be able [...]

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Home Improvement (Contractor) Business Increases Sales by Mailing Flyers

(Originally composed as an email for home improvement industry contacts…) One of our wonderful clients, Jerry, works with a family-owned home improvement business in Virginia. He is known for his commitment to excellence when it comes to home foundations, cracked bricks, uneven floors, and other foundation-related issues such as “sticking doors.” Jerry came to us [...]

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Pizza Restaurants: Advertise to New Movers in Your Neighborhood

By: Chris Barr New Mover Pizza Mailers Running a pizza restaurant requires hard work, dedication, and an aggressive marketing stance. You need a good marketing strategy in order to attract new customers to your restaurant and to keep them coming back. New movers to your service area should be targeted immediately after their arrival because [...]

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The 5 Golden Rules of Direct Mail

By: Chris Barr 1. Always be prepared before you start a direct mail campaign. You should always ensure that you have a plentiful supply of flyers to mail – in other words, have more flyers printed than you will need to cover your entire mailing list. This will make sure you don’t run out half [...]

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Direct Mail For Small Businesses, What You MUST Know

By: Chris Barr You may be thinking that as a small business you don’t have the time, resources or money for direct mail advertising. It may surprise you to learn that many small businesses today are using flyer mailings for their own business without stretching their purse strings. So how can mailing flyers for your [...]

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7 Tips to Better Direct Mail

By Chris Barr Even if you have outstanding flyer or postcard designs for your small business advertising, you need to ensure that your direct mail plan is as efficient and effective as possible. The greatest ad in the world means nothing without the right distribution methods and techniques. Follow these 7 tips to better direct [...]

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Direct Mail Flyers – Gain Massive Local Exposure!

By: Chris Barr Direct mail flyer printing can be used to quickly gain massive local exposure. If you are wondering how to can go from a basic flyer design to increased sales – just follow these time tested ideas. You Need a Stunning Full-Color Flyer Design. Creating the perfect flyer design isn’t about putting pretty [...]

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Direct Mail Response Rates: Be Realistic and Maximize Your Success

By: Chris Barr It is difficult to estimate direct mail response rates without any background on your specific mailing campaign, however, there are some time-tested facts that can help you get a ballpark idea of what to expect. Always be weary of a direct mail service provider that guarantees a particular response rate. It’s just [...]

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3 Direct Mail Ideas for Retailers

By: Chris Barr Sending direct mail flyers is critical for retail business development and lead generation. Your direct mail flyer or postcard design must be unique and eye-catching in order to stand out from the abundance of mail in your potential customer’s mailbox. This can be accomplished by ensuring that the mailer is well-designed, and [...]

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