Richmond-based firm is 1 of only 143 companies ever to do so.

August 19, 2016
by Chris Barr

Richmond, Virginia: For the 9th consecutive year, Inc. magazine has named Taradel LLC to the list of the nation’s fastest growing companies. The Richmond-based marketing powerhouse joins an elite group of only 143 companies ever to sustain such growth.

“This is an unbelievable honor. I’m incredibly humbled by this accomplishment,” says Jim Fitzgerald, founder and CEO of Taradel. “I’ll share our secret,” he adds.

“We don’t motivate people. We only hire people who are self-motivated and love what they do. When you do that and put your clients’ interests first the success comes naturally.”

Taradel has climbed the Inc. 5000 list by 2,226 spots, with an impressive growth rate of 181% over the last three years.

Small business owner Tory Chlanda, president of Lawn Jockey Inc. in Amherst, Mass., says Taradel’s direct mail platform is the backbone of his landscape and construction firm’s marketing.

“We are able to showcase our small business story and focus on specific demographics in a cost-effective way,” says Chlanda. “We’ve been using Taradel’s Every Door Direct Mail® platform to reach new customers since 2011.”

The solution is affordable enough for Chlanda to send out more than ten thousand marketing brochures at a time, saturating his target market and driving sales.

Taradel at a Glance:

  • Founded in 2003 by CEO Jim Fitzgerald
  • Goes to market under Taradel and through strategic Fortune 500 partnerships
  • 10,000 SMB customers
  • $10.9M revenue in 2015
  • 30 full-time employees
  • 4.8 out of 5 star consumer rating

More than ten thousand advertisers have used Taradel’s integrated marketing and web-to-print platforms since 2003.

About Taradel: Taradel is a full-service marketing firm and perennial Inc. 5000 company. Our mission is to make marketing easy by re-thinking existing marketing platforms, developing better solutions, and providing advertisers with affordable, agency-quality results. For more information, visit www.Taradel.com


Taradel Launches Email Marketing Service, Integrates with Every Door Direct Mail®

March 28, 2016
by Chris Barr

New email marketing service integrates with Every Door Direct Mail®, delivers multiple cross-channel impressions to each targeted prospect.

GLEN ALLEN, VA - March 28, 2016 – Taradel, LLC announced today the launch of a new customer acquisition email marketing service that integrates directly with its flagship Every Door Direct Mail® technology. The new service enables advertisers to reach the same prospects, in defined geographic areas, with both physical and digital marketing communications.

We sent a survey to over thirty thousand advertisers... they wanted acquisition-based email marketing...

"We sent a survey to over thirty thousand advertisers and business owners," says Jim Fitzgerald, founder and CEO of Taradel. "We asked them which marketing solutions they’d like for us to develop next. The respondents made it clear that an acquisition-based email marketing service, one that integrates with their direct mail campaign, would add the most value," added Fitzgerald. "So, we built one."

Integrated marketing is the new standard approach for advertisers. In an integrated campaign, the advertiser delivers the same message or offer to consumers, across multiple marketing channels such as direct mail, radio, social media, email, and others.

The integrated approach better connects with modern consumers, delivers multiple impressions, and reduces the risk that marketing communications are overlooked, or missed entirely. Further, research suggests that, on average, it requires seven or more impressions to influence a consumer’s views or purchasing decisions.

Taradel’s new integrated email marketing services offers three separate email communications, along with one physical direct mail piece delivery, for a total of four possible impressions on each applicable prospect.

"When a consumer receives an offer in their mailbox, it’s powerful," says Chris Barr, Director of Marketing for Taradel. "They are forced to interact with the advertisement, which generates tremendous awareness about the product or service," he adds. "But when someone sees your offer in their mailbox, and their email inbox, it’s even more powerful. It’s a much deeper connection that can span the course of days, and even weeks."

The integrated email and direct mail service is now publicly available to all advertisers via the Taradel marketing platform, and also at EveryDoorDirectMail.com. The service includes triple opt-in and verified email addresses, free responsive html coding and design, and post-deployment performance reporting.

For more detailed product information, visit the company’s Email Marketing FAQ.


Taradel to Present at The Montgomery Summit

February 15, 2016
by Chris Barr

Selected from 4,000 nominated companies, Taradel will present business strategy and technology to exclusive audience of innovators, investors and business leaders

LOS ANGELES - February 15, 2016 – Taradel, a leader in integrated marketing solutions, has been selected to present at the annual Montgomery Summit, the leading business and technology conference that will take place in Santa Monica, Calif. on March 8 and 9. Taradel will exhibit as part of the emerging company track presenting its business strategy, proprietary technology, and market positioning to an invited audience of 1,000 entrepreneurs, corporate executives and venture capitalists.

"We are thrilled to join so many exceptional companies presenting this year," said Jim Fitzgerald, CEO of Taradel. "We look forward to sharing Taradel’s proven success and how Taradel's Marketing Commerce Cloud (TM) makes it easy to deploy highly targeted direct marketing campaigns. We delivered record bookings and revenue in 2015 through our marketing ecommerce platform." Taradel grew bookings 42% over the prior year while increasing bookings from repeat clients 62%.

"The caliber of companies nominated for this year’s Summit was higher than ever and the selected presenters will provide excellent insight and expertise into their respective and rapidly evolving fields – from enterprise data to financial technologies to connected devices," said Jamie Montgomery, founder of The Montgomery Summit. "Our goal is to connect technology’s best entrepreneurs with incredible investors, partners and advisers and to facilitate meetings that will lead to success for all parties."

This year, a global committee of senior investors from top venture capital and growth funds, prior Summit attendees, researchers, entrepreneurs and Summit partners and staff selected 140 companies to present from over 4,000 nominations. Nominations were evaluated by each company’s sector, stage, growth and engagement metrics, as well as criteria including management, vision, and more.

In addition to presentations from top private growth company CEOs, the two-day event features industry leaders and top innovators in a series of keynotes, panels and salons. Speakers at this year’s Summit include Beth Comstock, vice chair, GE; Rob High, CTO, IBM Watson; John Chambers, chairman, Cisco; and Gen. Stanley McChrystal, former U.S. Army General. Additionally, a Female Founders program that will highlight the rising entrepreneurs and investors in the technology world is scheduled on March 7.

About Taradel
Taradel's Marketing Commerce Cloud (TM) makes it easy for businesses, franchisees and agencies, to deploy highly targeted direct marketing campaigns in minutes. Only Taradel combines intuitive software, proprietary data analytics, and direct marketing experts to maximize conversions. Strategic, co-branded, and white-labeled partnerships with two Fortune 500 copy and print retailers, the U.S. Postal Service, Canada Post, and multiple franchisors have helped drive Taradel’s eight consecutive year run on the Inc 5000. For more information, visit www.Taradel.com.

About The Montgomery Summit
The Montgomery Summit gathers an invited group of entrepreneurs, senior investors and leading executives to discover the most important innovations in business and technology. The event features two days of presentations, keynotes, panels and salons in Santa Monica, Calif. Previously known as The Montgomery Technology Conference, the Summit has for more than a decade provided unparalleled opportunities to meet a diverse blend of technological visionaries and innovators from all over the world. For more information, visit www.montgomerysummit.com.


Taradel LLC Named to Inc. 5000 Eight Consecutive Years, Grows 184%

Friday, August 14, 2015
by Chris Barr

Only 238 companies have ever reached the 8 consecutive year milestone. According to US Census Bureau data, Taradel ranks in top 0.0009% of businesses with achievement.

Richmond, VA Aug 14, 2015 -- Inc. Magazine announced today that marketing firm, Taradel LLC, is one of the fastest-growing private companies in America.

This is the eighth consecutive year Taradel LLC has been selected for the honor, with 184% revenue growth from 2011 to 2014.

"Nothing makes me happier than coming to work every day and seeing so many smiling faces," says Jim Fitzgerald, Taradel Founder and CEO.

"This honor validates our core values and customer-centric approach, and we continue to secure contracts with franchisors, agencies, and governments as a result."

According to US Census Bureau data, there are 26,281,005 businesses in the US. Only 238 of these businesses have made the Inc. 5000 for eight consecutive years. For perspective, this puts Taradel in the top "one thousandth of 1%" of businesses with this achievement.

Taradel also experienced internal growth, hiring ten additional staff members. The latest additions included Michael Chambers, SVP, Sales and Business Development, along with numerous Account Management, Sales, and Graphic Design employees.

For more than half a decade, the company has climbed the ranks of the Inc. 5000 list. In 2010, Taradel was ranked #4706 out of 5000 honorees. This year, the company skyrockets to #2126, a jump of more than 350 spots over the previous year.

Direct Mail Thriving! Taradel LLC Mails 50 Million USPS® EDDMTM Flyers

Wednesday, April 8, 2015
by Chris Barr

Richmond-based marketing company Taradel LLC reaches mail volume milestone. The company owns and operates EveryDoorDirectMail.com, a self-service direct mail platform.

Richmond-based Taradel LLC, a leading marketing solutions provider, confirmed today it has mailed over 50 million Every Door Direct Mail® flyers and postcards. The company, recently named to the Inc. 500 for the 7th consecutive year, attracts a wide variety of business clients and partnerships with an innovative, self-service direct mail platform

"Taradel has become a valued partner," said Karin Harrison, Marketing Manager for the Outdoor Living Brands franchise. "They bring new marketing solutions to the table and their full-service, turnkey, Every Door Direct Mail® program allows our franchisees to quickly plan an effective direct mail program."

The company's popularity with small business owners, national brands, and non-profit organizations stems from its simple and intuitive online mapping technology, which includes a proprietary ecommerce ordering process.

"Anyone can launch a turnkey direct mail campaign in about ten minutes from our website," says Jim Fitzgerald, founder and CEO of Taradel LLC. "With one simple order, advertisers get design, printing, mail prep, postage, and delivery. No waiting in line, no paperwork, and no hassles -- just a few clicks, and we handle everything for you."

Taradel's mail volume achievement dovetails with a resurgence in the popularity of direct mail marketing in the United States.

According to a recent report from Winterberry Group, a global strategic consulting firm, direct mail spend in 2014 grew 1.1% to $44.5 billion. Additionally, a consumer survey conducted by Epsilon Data Management revealed that 73% of consumers now prefer direct mail over other ad formats, including digital media.

Taradel LLC Launches New Corporate Website, More to Come in 2015

Tuesday, November, 2014
by Chris Barr

New Taradel.com website is comprehensive information portal for customers and business partners

Taradel LLC unveiled today its new corporate website portal at www.Taradel.com. The new website provides an organized and informative overview of the company's products and services, while providing additional information about the company's history, mission, leadership, and careers.

The new site also includes a dedicated page for agencies, franchisors, and associations who are interested in partnership and white label opportunities.

"The company has experienced rapid growth, and as such, we are in the process of updating and improving our web presence across the board,"says Chris Barr, director of marketing.

"Taradel.com started as a web-to-print solution, but the business has outgrown that label. From printing, to direct mail, and big data solutions, the new website makes navigating our current marketing services and resources much easier. This is just phase one."

The new website features a responsive web design with a clean navigation menu that makes finding the right marketing solution a breeze. The company plans to update all of its websites to the new responsive format in early 2015.

Taradel LLC Partners with Canada Post, Launches Snap AdmaiTM Direct Marketing Solution for Small Business

Tuesday, September 23, 2014
by Chris Barr

Snap Admail is a new all-in-one online tool that supports small businesses in the creation and execution of direct marketing campaigns.

Glen Allen VA - Taradel LLC today unveiled Snap Admail, an online direct marketing solution aimed to support Canadian small business owners. Snap Admail is featured on Canada Post's website and enables users to target mailboxes, create mail pieces, and distribute printed collateral, such as postcards or flyers, in minutes.

Snap Admail from Canada Post is powered by Taradel, a full-service marketing firm geared at providing support and solutions at great value to small businesses. The company is widely-known for its successful Every Door Direct Mail® marketing platform in the United States, which has processed over forty million direct mail pieces.

"We're pleased to partner with Canada Post to offer small business owners this one-stop solution,"says Jim Fitzgerald, Taradel's founder and chief executive. "Snap Admail is an easy, inexpensive, and fast way for small businesses to produce quality direct marketing."

With Snap Admail, users can plan, order, and launch direct mail campaigns online, with 24/7 customer support. The tool allows the user to choose from free design templates or upload their own artwork files to create a brochure, pamphlet, postcard or flyer. Included with the cost, Canada Post will print and distribute the product, via Taradel, into the targeted markets.

According to Canada Post, direct marketing remains a highly-effective way to reach target audiences. Research indicates that 95% of Canadians open their mail the day it is delivered making direct mail one of the most dependable methods to deliver messages and increase awareness. Even more, direct mail response rates outperform email by 30 times.

"By providing an easy online marketing tool, we can help small businesses that may not have the time or resources to plan their next campaign," says Bill Gunton, Vice President, Marketing and Commercial Products for Canada Post.

For more information about direct marketing or Snap Admail, please visit www.canadapost.ca/snapadmail.


Taradel LLC (EveryDoorDirectMail.com) Rockets Up Inc. 5000 List, Achieves Rare 7 Year Milestone

Richmond, VA - August 21, 2014
by Chris Barr

For the seventh consecutive year, Inc. Magazine announced that Taradel LLC, a leading provider of direct mail services and marketing solutions, has ranked as one of the fastest-growing private companies in America.

The company soars 1,808 spots this year with a 3-year growth rate of 154 percent.

"From our research, there are less than 150 companies who have ever received this honor seven years in a row. We're extremely proud to be one of them." said Jim Fitzgerald, Taradel Founder and CEO. "Each honor serves as validation that our commitment to excellent customer service and affordable marketing solutions, is working."

With $6.8 million in 2013 revenue, the company's popularity within the small business community has led to increased visibility and lucrative partnerships with national brands and organizations.

"The past year has been remarkable," said Chris Barr, Director of Marketing. "As it turns out, national brands with hundreds of franchisees, and international organizations with massive reach, find tremendous value in our user-friendly marketing services. As such, we have a huge partnership announcement coming later this year."

Inc.'s popular rankings are based on a three-year growth rate and are open to privately-held, independent, for-profit companies with a minimum of $100,000 in revenue in 2010 and a minimum of $2 million in 2013.


Integrated Marketing . . . I Mean Marketing

Richmond, VA - May 5, 2014
by Jim Fitzgerald

Integrated Marketing As the CEO of Taradel, I have the unique opportunity to see marketing through a variety of lenses. With 10,000 small business clients, I focus on building marketing solutions that drive transactional activity, as opposed to brand building (SMBs overwhelmingly value sales over branding).

As the guy responsible for his company’s growth objectives, I have to make sure we continue to generate thousands of leads each month while building a national identity.

Reach and frequency Although the tactics behind these two approaches are quite different, they both require the same things to be successful: Reach and frequency. What is the most efficient way to do this? Develop an integrated marketing campaign.

First some background: The Past

Long before Al Gore invented the internet, integrated marketing thrived. Back then, integrated marketing still required advertising across multiple media formats – but it wasn’t quite the same. A business could establish a strong brand identity and build unanimous trust through newspaper, magazine, television, and radio ads, along with a basic local market presence.

It was pretty easy to unify a message through these captive audiences assuming a company had the marketing budget to do so. It was made even easier given that the average consumer had a much smaller voice (outside of their buying power). In other words, consumers had fewer ways to consume media, and thus, fewer ways to experience or avoid advertisements within their media consumption habits. But as technology has evolved, so has the concept of integrated marketing. In the early days of the digital revolution, it started getting harder to convey a single message effectively through a traditional channel. People began logging on and paying less attention to newspapers.

Tv viewers now watch YouTube Consumers began watching Youtube videos instead of watching commercials on television. They began clicking instead of calling. They stopped buying physical goods and started downloading digital formats.

Multiple industries were disrupted.

Chief among them: advertising agencies and marketing firms.

Advertisers scrambled to figure out what to do next, and how to monetize these new marketing channels. Early on, advertisers pushed to sell banner ads and low-quality SEO articles to drive traffic to primitive websites – it was simply a numbers game.

But this revolution had sparked the beginning of a major shift among marketers and consumers.

For the first time, advertisers shifted the focus away from products and services. Advertisers began to realize that “fitting in” with individual consumers, and their lifestyle preferences, was the key to acceptance, sales, and long-term success. Suddenly, each audience required a completely different marketing strategy, and database marketing, powered by thousands of data points, became the key to success.

Integrated marketing simply became more integrated into the lives of consumers. Today, businesses and consumers are always connected, 24/7.

Integrated marketing 24/7

That’s integration.

Content became king too. Everyone with a laptop, tablet, or smartphone began producing content. Reviews, articles, videos, podcasts, testimonials, tweets, likes, posts, and more – consumers yield new power and influence and have united into like-minded communities with far-reaching implications for marketers.

In the last twenty years, integrated marketing has leveled the playing field and empowered small business owners. Now, it’s not just a big budget that matters. Smaller brands, new technologies, and “disruptive” services can change entire industries overnight. It’s truly an amazing time to be a marketer (and a consumer!).

The Future is Now

Today, it takes between seven to twelve impressions of a single message to impact a consumers buying habits or purchasing decisions.

"With virtually every successful business adopting this approach, I think we can stop calling it “integrated” --- and just call it marketing. It’s the new standard."

The new marketing standard Integrated marketing now focuses on conveying these messages in different parts of the buying cycle to achieve success. In order to do this, integrated product messages are embedded within numerous types of media and directed toward the end customer in a much more tactical and split-tested way.

What we know right now is that integrated marketing is the path to success and ROI. You know the marketing landscape will continue to change, but the need for advertisers to connect with consumers across multiple types of media, in meaningful ways, will not.

With virtually every successful business adopting this approach, I think we can stop calling it “integrated” --- and just call it marketing. It’s the new standard.

What do you think?

Over the next few months I’ll be writing about the following topics:

  • Responsive website
  • Social media
  • Paid search
  • Deep analytics tracking and reporting
  • Personalized, automated lead nurturing
  • Search engine optimization
  • Content marketing
  • Email marketing
  • Paid content promotion
  • User experience testing
  • Educational and product support resources
  • Data-driven; Highly-targeted communications
  • Persona-based list segmentation
  • Industry-based list segmentation
  • Direct mail for customer acquisition
  • Direct mail for customer retention
  • Reputation management and monitoring
  • Customer-centric employees and mission statement

Please let me know which ones you want to hear more about. I'll use your feedback to guide my content publishing.

Jim Fitzgerald
Jim Fitzgerald, CEO

Founder and CEO
Taradel, LLC

You've Got Mail: Advertisers Mail 30 Million Every Door Direct Mail® Offers via Taradel Website

Glen Allen, VA - April 21, 2014
by Chris Barr

EveryDoorDirectMail.com (powered by Taradel) impresses advertisers with simplified approach to direct mail. The company announces milestone with over 30,000,000 postcards and flyers mailed to date.

Taradel LLC, the company behind EveryDoorDirectMail.com, announced today that advertisers have mailed more than 30,000,000 Every Door Direct Mail® postcards and flyers via its popular website.

Powered by industry-leading tech innovations, such as U-SelectTM, the "point and click" online mapping tool, the perennial Inc. 5000 company continues to experience record growth into 2014.

"This milestone serves as validation that Every Door Direct Mail® is driving measurable results for our small business, non-profit, and franchise clients," says Jim Fitzgerald, founder and CEO of Taradel, LLC. "Our continued growth is a tribute to our hard-working team."

In recent months, Taradel has secured partnerships with clients ranging from automotive advertising agencies to international brands who find value in leveraging the company's powerful web-based EDDM® platform.

"We think big at Taradel," notes Chris Barr, director of marketing. "When we build solutions, such as our new White Label program, we try to change, improve, and streamline the way organizations use direct mail."

According to website metrics, EveryDoorDirectMail.com advertisers are able to target, create, and launch EDDM® campaigns in ten minutes or less online - a process which used to require hours' worth of planning. Additionally, advertisers now mail more than eight thousand offers per campaign, on average, which generates over twelve-hundred dollars in postage revenue for the USPS®.

"More than one hundred advertisers place orders and inquire about our services at EveryDoorDirectMail.com each day," says Fitzgerald. "And those numbers don't even include data from our white label partnerships with national and international brands."


Good News for Tax and Accounting Firms: Taradel LLC Partners With TaxProMarketer to Make Direct Mail Easier, More Affordable

Glen Allen, VA - January 15, 2014
by Chris Barr

Perennial Inc. 5000 company, Taradel LLC, launches easy "point and click" Every Door Direct Mail® program in collaboration with tax service marketing agency.

Taradel LLC, the country's leading provider of turnkey Every Door Direct Mail® solutions, announced today a partnership with TaxProMarketer, which enables tax and accounting firms to effortlessly target and launch direct mail campaigns anywhere in the U.S.

The announcement coincides with the launch of a new self-service website, TaxProDirectMail.com, which makes it easier and more affordable than ever for tax firms to target local households, choose a design template, and mail postcards or flyers via the low-cost Every Door Direct Mail® service.

"Now any tax or accounting business can use direct mail to drive sales without breaking the bank," says Chris Barr, director of marketing for perennial Inc. 5000 company Taradel LLC."

"The technology built into the TaxProMarketer website enables users to enter a street address, and then target postal routes by distance, household income, age, and more. You can literally 'point and click' where you want your mail delivered," added Barr.

The early reviews from tax and accounting firms indicate that the partnership is poised to become a sweeping success. Laura Hanlon, of Hanlon & Associates CPA, rated the design quality and overall user experience a ten out of ten. Another firm, Wilson Rogers & Company Inc., praised the website and service. "Between the design templates and assistance supplied by the design team, the experience was exactly what we were looking for. We will certainly use this new service again moving forward."

Nate Hagerty, Founder and CEO of TaxProMarketer, has worked with independent tax firms for more than a decade, helping to streamline marketing operations and increase returns. Hagerty has used this first-hand experience to create unique and powerful marketing collateral.

"In my decade-plus of managing tax firm marketing campaigns, with budgets that scope hundreds of thousands of dollars, I have never seen a direct mail program so effective, so affordable, and so easy as what we have put together at TaxProDirectMail.com. I recommend that all tax firms invest in direct mail, now, as it is the most effective form of outbound marketing available - especially in this online-saturated world," remarked Mr. Hagerty.

All direct mail campaigns submitted through the partnership website are 100% all-inclusive. Each campaign includes Hagerty's free design templates, professional template customization service, full-color glossy printing, mail preparation services, all USPS® postage, and delivery to homes. There is absolutely no paperwork, delivery to the Post Office®, or experience required by the end user.

To learn more, visit http://www.TaxProDirectMail.com. The website includes a comprehensive help section, video tutorial, free design templates, and additional resources for tax and accounting firms.