3 “Must Know” Flyer Printing Tips for Kitchen Remodeling Contractors
If your kitchen remodeling business is in a “deep freeze” due to a lack of marketing, don’t worry, there are affordable solutions that can jump-start your sales. One such method is by printing full-color, glossy flyers designed to increase your sales and leads.
Flyers actually cost much less than other marketing techniques and can successfully deliver your message (overnight) to prospective clients. You can use flyers for launching or growing your business while publicizing new offers, promotions, or services.
There are certain tips that you can follow to successfully attract prospective clients. Here are the 3 most important flyer printing tips that you must consider when designing and printing your advertisements:
1. Start with a Design Plan. You need to think about what type of message you would like communicate with potential clients. Are you going for lower rates than competitors, higher quality services, fast turnaround, or something else? For example, you wish to present modern kitchen remodeling services, you must show photos of trendy products, before/after photographs, and clearly define the “benefits” that your company offers.
2. Keep It Simple. Always keep in mind that the message that you want to communicate must be simple and easy to digest. Remember, people want to “see” what their new kitchen could look like and visualize walking into their beautiful new room every day. Deliver exactly what clients “want to see” and your response rates will skyrocket.
3. Speed Is Key. When it comes to advertising, time is critical – you must get leads through the “sales funnel” as quickly as possible. The old saying is that “indecision is worse then no decision.” Whether a lead converts or not, you want to know as soon as possible because the more time they wait, the less likely they are to choose your company. Always give them a reason to call immediately so that you can close the sale.