Pizza Operators: Do your customers “buy from you” or have a “social experience”?
(The information below was originally an email message sent to thousands of pizzerias. It has been converted into a blog post for your review)
This is just a quick thought that I figured I’d share…
I sent out an email recently to our subscribers about the topic of “social media” and sales.
It has to do with getting your customers to share their experience with friends, not just “buy” from you.
As you probably know, social media is integrating into almost every aspect of life. When
something goes wrong – people post about it. When something great happens – people post about it. When people go
somewhere to do something – they post about it.
And most importantly, when people want to try (or buy) something, they go online to research it. It is becoming increasingly important that you take social media into consideration and make sure your business is conducive to this strategy.
Here is an example…
Several years ago, when Wal-Mart was dominating Target stores (in almost every retail category), Target realized that instead of competing with the larger company, they should differentiate themselves, improve the experience, and connect with their customers. If not, they would be faced with bankruptcy down the road.
It was an amazing transformation. Now Target has carved it’s own niche. It is a trendy, cool, and affordable place to shop.
I’m willing to bet that you’ve seen Facebook posts such as, “OMG! I just spent another $150 on clothes at Target!” …I see them almost every week.
On the flip side, Wal-mart receives much less support. By in large, consumers love their low prices, but they feel guilty (or ashamed) by the stigma attached with purchasing from a retailer catering to small budgets.
What does this mean?
It all boils down to sales and reputation.
You’ve got to “see” your business like a consumer does. You have to understand what drives their purchase decisions.
Every time a customer orders your food and posts to Facebook, your company instantly appears on computers and mobile phones for hundreds of people (determined by their number of friends).
This is huge.
I hope this was worth posting, I think it is something that all business owners should consider moving forward.
Thanks for reading, all the best!
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