Why Is Buying a Mailing List Online So Painful?

Mailing List Screenshot

Example of Poor Design

Have you ever purchased a mailing list online?

If so, you know first-hand just how painful it can be.

Generally speaking, the process of building a mailing list is tedious, dull, and completely devoid of good UX (user experience).

You’ll find that nearly every mailing list service is the same.

Here’s how it typically works:

  1. Enter a starting point (i.e. ZIP Code, city, etc)
  2. Shuffle and sort through data categories
  3. Check (or don’t check) an endless list of boxes
  4. Update counts and refine targets
  5. Deal with annoying pop-up offer
  6. Try to get a price quote — but get forced to register
  7. After signing up — realize that the price is too high
  8. Get multiple, annoying sales emails and phone calls
  9. Quit
  10. Try again — but realize none of your work was saved
  11. Quit again

The biggest problem?

The majority of mailing list websites are designed for the databases they serve, not for the users who matters most.

Unfortunately, even the leading mailing list websites provide an awful experience.

If you’ve been frustrated, it’s time to try The Best Mailing List Builder on the planet.

Have you ever purchased a mailing list online? If so, you know first-hand just how painful it can be.

Generally speaking, the process of building a mailing list is tedious, dull, and completely devoid of any semblance of good UX (user experience).

(If you are unfamiliar with the process, search for “mailing list” on Google and click on a few results.)

You’ll find that nearly every mailing list service is the same.

It works like this: To build your mailing list, you are inevitably tasked to shuffle through data categories, check (or don’t check) an endless number of boxes, and sort through an eye-punishing slew of data options with little or no context available to base your decisions upon.

Further adding to the frustration, is the frequent occurrence of upsells and pop-up modules that impede your list-building progress. There’s also another universal annoyance — if you make a mistake while selecting criteria, you may have to go back and start all over again.

The only conclusion is that the majority of mailing list applications are built for the databases they serve, not users like you and me. Frankly, they are awful for humans.

Chris Barr

Chris is a veteran marketing professional who has helped build and manage campaigns for thousands of small businesses and organizations. Since 2006, he has helped build Taradel from startup to perennial Inc. 5000 company with over 10,000 clients. In his free time, Chris enjoys being a Dad, playing drums, and watching sports.

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