Busy Mom: I Like Receiving Targeted Direct Mail Offers

Audio Transcript:
The following transcript is from a verified, independent consumer who recently responded to questions about Taradel’s Personalized Mail platform. The test was conducted by an independent organization who randomly selected a tester with no affiliation to the company.

Busy Mom DemographicRespondent Details:

  • Female
  • Age 43
  • Minnesota
  • Income $100,000+
  • Married
  • Mother of multiple children

Do you like receiving direct mail offers from small business owners?

Absolutely. I’m always looking for a deal. I’m looking for small businesses who are looking for customers. Sometimes, they’re just getting started out and they need a following, they need somebody to try them out. And, I’m just the person, and family, to do that.

Are you more likely to purchase from a business if they mail you coupons and special offers?

If they’re (direct mail offers) relevant to me, then I like receiving them. In this case, this would be relevant to me. I have kids, I’m in the age group. I don’t like receiving direct mail offers that do not at all pertain to me. As long as they pertain to what I’m looking for, then I definitely look at them and review them and determine if I have a need to change or add something to our life.

About Personalized Mail
Personalized Mail is an easy new way to build highly-targeted mailing lists and get amazing results with direct mail marketing.

  • Purchase mailing lists + direct mail services from one place
  • Over 100 geographic, demographic, and lifestyle data selections
  • Triple-verfied, 95% accurate data on 200M consumers/homeowners
  • Printed on thick, 16PT card stock for amazing results
  • Best overall technology, list quality, printing, customer service, and price


Chris Barr

Chris is a veteran marketing professional who has helped build and manage campaigns for thousands of small businesses and organizations. Since 2006, he has helped build Taradel from startup to perennial Inc. 5000 company with over 10,000 clients. In his free time, Chris enjoys being a Dad, playing drums, and watching sports.

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