Category: Menu Design
Check out these beautiful Every Door Direct Mail™ Pizza Menu Designs How does your current menu measure up? There are many elements that play into the overall beauty and performance of pizza menus when it...
Every restaurant wants to expand and that means that they are generating enough revenue to branch out to new territories like opening more locations or offering delivery service. It’s tough to have a growing...
It’s a question that pizza operators ask all of the time, “What size menu should I mail to get the best results and keep my costs down?:
The answer is simple:
An 11×17 menu is the ideal size and format for direct mail.
Why Not 8.5×11?
When tri-folded, an 8.5×11 menu has a small 3.5″ x 8.5″ folded size …which is easy to miss. In most cases, households receive numerous letters, offers, and magazines on a daily basis that will dwarf the size of a folded 8.5×11 menu. This reduces your visibility, appeal, and ultimately, your conversion rates. While this is not the ideal-sized menu for direct mail, it still may generate a profitable ROI.