Category: Menu Printing
Every restaurant wants to expand and that means that they are generating enough revenue to branch out to new territories like opening more locations or offering delivery service. It’s tough to have a growing...
Restaurants have competition everywhere. To optimize your advertising and gain the most out of any marketing effort, you have to differentiate yourself. Standing out is the key to staying on top. What can you...
It’s a question that pizza operators ask all of the time, “What size menu should I mail to get the best results and keep my costs down?:
The answer is simple:
An 11×17 menu is the ideal size and format for direct mail.
Why Not 8.5×11?
When tri-folded, an 8.5×11 menu has a small 3.5″ x 8.5″ folded size …which is easy to miss. In most cases, households receive numerous letters, offers, and magazines on a daily basis that will dwarf the size of a folded 8.5×11 menu. This reduces your visibility, appeal, and ultimately, your conversion rates. While this is not the ideal-sized menu for direct mail, it still may generate a profitable ROI.