Email Marketing

Send 100% CAN-SPAM compliant emails to residents in your local area who have opted-in to our vast network.

High reach, low cost

Target local audiences by location and demographic

Boost brand awareness and drive action

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99%

of email users check their inbox every day

Hubspot. 2024.

$36

the average ROI for every dollar spent on email marketing

State of Email Survey. Litmus.

127

the average number of clicks generated per email campaign

Taradel. Internal Data.

80%

of buyers prefer to be contacted by email

5 Sales Prospecting Myths Debunked. Hubspot / Rain Group.

Send emails to local prospects — using our list

Bridge the gap between your business and potential customers with targeted email marketing. By leveraging our targeted "cold" email strategies, you can reach a wider, highly specific audience, increasing the likelihood of converting your local prospects into new customers.

We design, manage, and deploy emails for you — and it's a great way to add another digital touchpoint to your marketing strategy.

Verified, opted-in users with data you can trust

We collect & license data through websites that we and our partners own and manage directly, as well as from third party websites who comprise the opt-in network of consumer emails.

How do people get opted-in to our email database?

Survey, Sweepstakes, & E-subscription Sites
Real estate and tax assessments
Utility connections
Bill processors
Behavioral data
3rd Party Data Sources

Data Hygiene

Our custom platform is where all data is housed, organized and cleaned. We have a data compliance team that ensures that our opt-in language is clear for our consumers to see when signing up for our marketing broadcasts.

Every record received also has the opt-in date, IP and source for compliance purposes.

After we obtain this data, we scrub it against InfoUsa as well as other data partners to overlay our different lifestyle selects.

In order to cleanse our data to ensure email delivery, we utilize our own proprietary processes as well as 3rd party companies.

Send great-looking emails to the right local prospects

Email campaigns typically deploy in sync with ads running across other media channels (i.e. direct mail, Facebook ads, etc.), but with Taradel, you can schedule emails to deploy however (and whenever!) you prefer. We ensure delivery straight to consumer inboxes, targeting only those who have opted in with full, documented consent.

Our emails are developed in HTML format, complete with engaging images and text, and include direct links to your website, app, and social media pages. Plus, with Taradel’s detailed reporting dashboard, you can easily monitor view counts, view rates, clicks and more, giving you the insights you need to optimize your campaigns.

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What Our Customers Say

Frequently asked questions

Pricing, turnaround, and more

CAN-SPAM compliant emails refer to email marketing messages that adhere to the regulations set forth by the CAN-SPAM Act, which requires senders to include a clear opt-out mechanism, accurate sender information, and other provisions.

Compliance with CAN-SPAM regulations is essential to avoid fines and maintain trust with email recipients.

The average ROI through email marketing is $36 for every $1 spent. Meaning that for every $1 you spend on email ads, you (on average) receive 36 times from it (Litmus).

The average response rate for email ads can vary widely depending on factors like industry, audience, and the quality of the email campaign. However, a typical benchmark for email marketing response rates is around 15-25%.

Email marketing is one of the most affordable options for digital advertising. However, the cost of email. ads can vary significantly based on several factors, including the size of your email list, the email marketing platform or service you use, the complexity of your email campaign, and your industry.

View our email advertising pricing here.

Email ads work by sending targeted marketing messages to a list of email subscribers or potential customers. These emails can include text, images, links, and calls-to-action to engage recipients and encourage them to take a desired action, such as making a purchase or signing up for a newsletter.

Email ads offer several benefits, including cost-effectiveness, the ability to reach a targeted audience, high conversion potential, and easy tracking of campaign performance. They can also be personalized to enhance engagement.

Typically, yes you will need to create or buy a targeted email list to run an email ad.

However, if you choose to build an email campaign with Taradel, you can send 100% CAN-SPAM compliment emails to local residents opted-in to our vast network. Utilize our online tool, Mapfire, to precisely target your desired audience within our network through customizable geographic and demographic filters.

Effective email ads are clear, concise, and relevant to the recipient. They have an engaging subject line, compelling content, a strong call-to-action, and mobile responsiveness. Personalization and segmentation can also enhance effectiveness.

A/B testing, or split testing, involves sending two variations of an email to a subset of your audience to determine which one performs better. This helps optimize elements like subject lines, content, and visuals for higher engagement.

The frequency of email ad sends depends on your audience and content. It's best to maintain a consistent schedule while avoiding excessive emails that could lead to subscriber fatigue. Test different frequencies to find the right balance.

To avoid spam filters, use a reputable email marketing platform, avoid spammy content, use a clear sender name, include an unsubscribe option, and regularly clean your email list to remove inactive or invalid addresses. Following best practices can help improve deliverability.

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2025 Small Business Marketing Survey

We surveyed hundreds of small business owners and marketing pros to share what's really working for them in 2025 — and what's not. The result? A report packed with insights you can use to grow your business, get more leads, and spend smarter on marketing.

Direct Mail & Digital Advertising Solutions

4192 Innslake Drive
Glen Allen, VA 23060

(800) 481-1656
9AM - 6PM EST
info@taradel.com
support@taradel.com

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EVERY DOOR DIRECT MAIL®, EDDM®, EDDM RETAIL®, EDDM BMEU®, UNITED STATES POSTAL SERVICE®, U.S. POSTAL SERVICE®, USPS®, U.S. POST OFFICE®, POST OFFICE®, and ZIP CODE™ are trademarks of the United States Postal Service® and are used with permission under license. Taradel, LLC is an independent provider of print and mail services that is an authorized affiliate of the United States Postal Service® under license. The Postal Service™ assumes no liability for the results of any contact with Taradel.

Promo details

Email Marketing

99%

$36

127

80%

Send emails to local prospects — using our list

Verified, opted-in users with data you can trust

Send great-looking emails to the right local prospects

What Our Customers Say

Frequently asked questions

01What is a CAN-SPAM compliant email?

02What is the average ROI for email ads?

03What is the average response rate for email ads?

04How much do email ads cost?

05How do email ads work?

06What are the benefits of using email ads for marketing?

07Do I need to build an email list to run an email campaign?

08What makes an effective email ad?

09What is A/B testing in email ad campaigns?

10How often should I send email ads to my subscribers?

11How can I reduce the chances of my email ads ending up in spam folders?

Free Report! 2025 Small Business Marketing Survey

Company

Products

Pricing

Resources

Free Report!
2025 Small Business Marketing Survey