Personalized Mail
Use personalized, addressed postcards to reach with specific individuals and businesses using mailing lists.
WHY BUSINESSES CHOOSE PERSONALIZED MAIL
87%
of businesses plan to maintain or increase direct mail usage
(Taradel’s 2025 SMB Marketing Survey)
(Taradel’s 2025 SMB Marketing Survey)
1B+
number of postcards successfully mailed by Taradel
#1
Taradel is the #1 Every Door Direct Mail provider in the U.S.
4.40%
The average response rate of direct mail marketing
ANA/DMA Response Rate Report 2025
ANA/DMA Response Rate Report 2025
What is Personalized Mail?
Personalized mail gives you the power to connect directly with the people most likely to respond. By using targeted mailing lists, you can speak directly to your ideal customers or businesses. That means higher response rates, less waste, and smarter spending.
Everything you need for successful personalized mail campaigns
From mailing lists to delivery, we've streamlined every step of the direct mail process to help you reach more local customers and businesses.
Pinpoint your audience
Reach specific individuals or businesses using targeted mailing lists.
Personalized messaging
Add names and addresses to your postcards to create a more personal, relevant experience.
Build or upload mailing list
Create a targeted mailing list or upload your own data to reach exactly who you want.
On your schedule
Choose your in-home dates and send mail when it works best for your business.
Informed Delivery
Your mail appears in recipients’ email inboxes with a digital preview—boosting visibility and response.
Campaign tracking
Monitor your campaign performance with detailed analytics and ROI tracking tools.
Is personalized mail the right option for you?
See how addressed mail compares to EDDM All-Inclusive
| Features | EDDM All-Inclusive | Personalized Mail |
|---|---|---|
| Target entire neighborhoodsChoose specific neighborhoods and routes | ||
| Mailing lists requiredNeed to upload or buy a contact list | ||
| Flexibility | ||
| Names & addresses on each piecePersonalized for each recipient | ||
| Flat rate postageOne low rate no matter where it goes | ||
| Design tools includedUse built-in templates & design studio | ||
| Campaign trackingDetailed performance analytics | ||
| Informed Delivery®Shows preview of mail in daily USPS email | ||
| Expert marketing supportFree help from real marketing pros |
Simple, transparent pricing
No hidden fees, no surprises. Get an instant estimate for your campaign.
Campaign estimator
Get an instant quote for your campaign. Adjust details, see real costs, start with confidence.
Price per household $0.93
Total price $930.00
Need campaign help?
Our US-based marketing experts are here to help you create campaigns that convert. From concept to completion, we've got you covered.
Phone support
Free 1-on-1 call with a small business marketing expert.(800) 481-1656 Mon–Fri,
9AM–5PM ET
Live Chat
Get instant answers, any time.Frequently asked questions
Everything you need to know about personalized mail
Personalized mail is recommended for businesses and individuals with niche audiences, aiming to amplify marketing effectiveness by tailoring messages to specific recipients based on their preferences, behaviors, or characteristics.
With our free tool it’s easier than ever to create a super-targeted mailing list for your business or organization as it allows you to target any geographic location and narrow your search using a variety of demographic filters. Our tool provides real-time feedback as you make selections, so you know exactly how many prospects are on your list.
USPS Informed Delivery allows recipients to preview images of their incoming mail digitally before it arrives. Eligible mail pieces are scanned by USPS and displayed in the recipient’s daily email or online dashboard, helping increase awareness and engagement with your mailer.
Yes — the minimum order is 500 pieces for addressed mail.
There’s no strict maximum, so whether you're sending to 500 or 500,000, we’ve got the tools and team to scale with you.
There’s no strict maximum, so whether you're sending to 500 or 500,000, we’ve got the tools and team to scale with you.
Direct Mail & Digital Advertising Solutions
4192 Innslake Drive
Glen Allen, VA 23060
Glen Allen, VA 23060
Copyright © 2026 Taradel®, LLC. All Rights Reserved.
EVERY DOOR DIRECT MAIL®, EDDM®, EDDM RETAIL®, EDDM BMEU®, UNITED STATES POSTAL SERVICE®, U.S. POSTAL
SERVICE®, USPS®, U.S. POST OFFICE®, POST OFFICE®, and ZIP CODE™ are trademarks of the United States Postal
Service® and are used with permission under license.
Taradel, LLC is an independent provider of print and mail services that is an authorized affiliate of the
United States Postal Service® under license. The Postal Service™ assumes no liability for the results of any
contact with Taradel.
