Reach Them Where It Matters Most: Mailboxes and Screens

Imagine landing in your customer's mailbox and on their TV screen—all in the same day. That’s the power of integrating direct mail with Hulu streaming ads. 

When small businesses combine these two marketing channels, they don’t just increase exposure—they create unforgettable brand experiences that drive results.

Why This Combo Works So Well

It comes down to visibility, reach, and staying power.

Nearly 98% of Americans check their mail every day, and 80% watch television daily. That means this combo doesn’t just reach people—it reaches them in places where they’re most attentive, relaxed, and ready to engage.

While direct mail delivers a tangible, personal touch, Hulu ads create dynamic, memorable brand stories on the screen. 

When they work together? Boom—you’re not just seen. You’re remembered.

The Strengths of Each Platform—Multiplied

Direct Mail: It’s trusted, tactile, and incredibly effective. Every Door Direct Mail® (EDDM®) campaigns consistently deliver high response rates and foster strong brand credibility.

Hulu Ads: With 112 million monthly U.S. viewers, Hulu is the world’s top ad-supported streaming platform (Source: Disney Advertising). It reaches 42% of all connected TV households in the U.S.—and does it in a high-attention environment that blows social media out of the water.

Now put those strengths together:

• Direct mail makes your brand tangible.
• Hulu makes your brand unforgettable.
• Together? They make your brand unmissable.

Proof in the Numbers

• Hulu ads are 150% more effective than traditional TV ads in developing brand recall.
• 75% of Hulu viewers prefer shopping with small and local businesses.
• Hulu ads drive nearly 200% more top-of-mind awareness than other formats.
• 55% of Hulu viewers discover new small business products through ads.
• 48% are more likely to make a purchase after seeing an ad.
• Hulu ads grab 73% more attention and hold 88% of ad time in engagement compared to just 51% for social media.

And when integrated with a targeted EDDM® campaign? These benefits don’t just stack—they multiply.

Real-World Results

Small businesses across industries are already seeing this impact. As one user, a local entrepreneur in Texas, shared:

“Prompt and efficient and effortless. I like the ease of use and the quality product.” – Lillian, Taradel Customer

That ease-of-use paired with the high engagement of streaming ads makes this multichannel approach both simple and wildly effective.

Wrap-Up: The Big Picture

Multichannel marketing isn’t a buzzword—it’s your competitive edge. According to Taradel’s research, using direct mail and digital marketing channels together boosts:

• Website visits by 68%
• Response rates by 63%
• Conversion rates by 40%

This is more than strategy. It’s a blueprint for growth.

Dream big. Achieve bigger.
Your customers are watching—and checking their mail. Let’s help them find you in both places.

Ready to build your campaign? Start here. You've got this.