When a storm rips through a neighborhood, taking down limbs and damaging trees, one thing happens next — the phones start ringing. Homeowners need help fast. But the real question is: who will they call first?
If you're in the tree service business, your answer should be simple: you.
That’s where direct mail comes in — not just as a sales tool, but as a lifeline. By getting your postcard into mailboxes before the storm hits, you’re planting a seed that could grow into your next booked-out calendar.
Let’s face it: emergencies aren’t the time for price shopping. Homeowners want someone they recognize. Someone they can trust. Someone who already told them, “We’ve got you covered.”
Direct mail postcards give your business a tangible, trustworthy presence — before the emergency happens.
In fact, research shows that direct mail postcards stay in the home for an average of 17 days. That’s two and a half weeks of sitting on countertops, stuck to the fridge, or resting near the front door. When a tree crashes down in the yard, guess what homeowners grab?
Your postcard.
Hyperlocal Targeting: Send your mailer to the exact neighborhoods most at risk — or hardest hit.
Visual Urgency: Use powerful images of tree damage to connect with real concerns.
Memorability: People remember print. In fact, 71% of consumers say they’re excited to see what’s in their mailbox each day (EDDM Marketing Checklist, 2024).
Faster Response: With your contact info, services, and offers in-hand, there’s no need to Google or scroll. You're just one call away.
No designer? No problem. We’ve created professional, high-impact postcard templates just for tree service businesses — 100% USPS-compliant and easy to customize.
Whether you offer storm cleanup, pruning, or 24/7 emergency removal, our free templates help you:
Save time and money on design
Highlight your services and call-to-action
Create a consistent brand presence across mailings
You bring the know-how and local reputation — we’ll make sure your postcard looks as good as your work.
Browse Tree Service Templates »
Here’s where the magic happens: the second or third time someone sees your brand, they’re far more likely to respond. It’s called frequency, and it’s one of the most powerful principles in marketing.
Enter: the Three Mail Drop strategy.
This approach recommends sending the same postcard to the same audience three times, spaced out over a defined period (like 30–45 days). Why? Because repetition builds brand recognition and trust — two things homeowners need before they call you in a moment of crisis.
Here’s what each drop does:
Mail Drop #1: Introduces your business — you’re now on their radar.
Mail Drop #2: Reinforces your services — now they remember you.
Mail Drop #3: Triggers action — your name is top of mind when they need help.
Learn more about the 3 mail drop here.
With Taradel’s Every Door Direct Mail® platform, you can design, target, and launch a postcard campaign in just a few clicks. No mailing list required. No permit needed. Just results that speak for themselves — and templates that make it simple.
Boom. Step #1 done.
Your next campaign could be in mailboxes before the next thunderstorm.