About
Welcome to Taradel, where meeting your next best customer—and every one after—becomes an everyday reality.
We're a team of seasoned marketing experts eager to turn your ambitious dreams into achievable goals.
Dream big, and we'll show you how to achieve even bigger.
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Turn Your Dreams into Achievements
At Taradel, we're not just about marketing; we're about turning your biggest dreams into tangible successes. It's where aspirations meet actualization.
Who We Are
At our core, we’re a team of marketing enthusiasts, rich in experience, all geared up to elevate your business to new heights. Think of us as your biggest supporters, masterminds of strategy, and reliable allies you can trust to get the job done, the right way!
Our Role in Your Story
Feel overwhelmed by marketing? Have other things you need to focus on? Our all-in-one platform transforms marketing mazes into clear paths to victory.
Our Belief Every small business owner has a marketing maestro inside, and we're here to bring it out. Our philosophy is straightforward: we blend your goals with our know-how to conjure up marketing that's not just effective, but also empowering.
Meet the Minds Behind the Magic
Jim Fitzgerald
Founder & CEO
Jim founded Taradel® in 2003 after decades of successful print industry management experience.
Wendy Urquhart
Chief Operating Officer
Wendy joined Taradel® in April of 2009 and has been a key member of the leadership team responsible for landing and developing the company's strategic partnerships and vendor relationships in both the US and Canada.
Michael Krentz
SVP, Sales
Michael joined Taradel® in January of 2014 to oversee our inside sales team. MK has a strong reputation as a leader in his ability to recruit, train, develop, and retain top talent in both Fortune 500 and start-up organizations.
Chris Barr
VP, Marketing
Chris joined Taradel® in 2006 and plays a key role in the development and marketing of Taradel's® platforms. Chris is driven by a passion for helping small businesses and the people behind them.
Mike Bennett
Lead Software Engineer
Mike joined Taradel® in April 2019 and has worked to re-engineer and modernize Taradel's® software platforms.
Allen White
Director, Finance
Allen joined Taradel in 2016 as Data Analytics Manager, tackling complex reporting and providing data insights. He transitioned to Director of Finance in 2020 and supports the Taradel team as they power growth for customers and partners.
Jake Bullard
Director, IT
Jake started at Taradel® in 2015 and is now our Director of IT. He's driven by a passion for using technology to solve complex problems. Jake focuses on deploying strategic tech solutions to enhance efficiency and drive progress, inspiring his team to explore new possibilities and innovations.
Kendra Peterson
Manager, Customer Svc
Kendra joined the Sales Team at Taradel® in 2015. With an extensive background in Customer Service, Kendra now leads our Customer Service team, supporting Taradel® clients as well as our strategic partners such as Staples.
Kya Deandrade
Manager, Creative Svcs
Kya joined Taradel® in 2020 and plays a key role in the design and production of Taradel® products. Kya is driven by a passion for design and transformational leadership.
Marie Ficco
Director, Operations
Marie joined the Sales Team at Taradel® in 2016 and is now our Director of Customer Success. She is passionate about customer experience and relationship- building.
Interested in Joining the Taradel Team?
What Our Customers Say
We Help Small Businesses Grow
Like you, we've seen the highs, the lows, the struggles, and the triumphs - which is why we are so passionate about small businesses success.
Dive deeper into our team's mission with this short video.
