Taradel Blog

Introducing Neighborhood Advantage™: Smarter Saturation Direct Mail

Written by Riley Bragg | Feb 9, 2026 4:32:28 PM

If you're a small business owner, you know that reaching your neighbors is everything. But what if you could do that without wasting budget on the wrong addresses?

Say hello to Taradel’s new game-changing product: Neighborhood Advantage™ — designed specifically for local businesses that want to dominate their service areas and drive results with precision-targeted, saturation direct mail.

What Is Neighborhood Advantage™?

Neighborhood Advantage™ is a carrier route-based direct mail solution that lets you mail to 80% or more of a local neighborhood—just enough to qualify for big postage discounts—while still giving you the power to exclude specific addresses.

Yep. You read that right.

Want to avoid mailing to:

  • Current customers or patients?
  • Staff or employees?
  • Yourself?

No problem. Just exclude those addresses from the drop. It’s the best of both worlds: high local reach + smart control.

A Quick Example: How It Works in Action

Let’s say you’re a landscaper who wants to reach more local customers before the spring season. With Neighborhood Advantage™, you can send postcards to homeowners in your service area, while excluding your current customers’ addresses.

That means:

  • No wasted postcards
  • No duplicate outreach
  • Just smart, efficient targeting that grows your client base and keeps your brand top-of-mind

It’s hyper-local marketing made smarter — and a serious edge for any business looking to scale without blowing the budget.

How Is Neighborhood Advantage™ Different from EDDM®?

Both Neighborhood Advantage™ and EDDM® let you reach entire neighborhoods without needing a mailing list. But here’s the big difference: Neighborhood Advantage™ gives you more control.

With Neighborhood Advantage™, you can:

  • Exclude addresses (like current customers)
  • Track campaign performance with ROAS reporting
  • Show up in Informed Delivery® emails from USPS
  • Still enjoy low postage rates—just like EDDM®

See chart below for full comparison.

Who Should Use It?

This product is tailor-made for businesses that serve defined local areas. If that’s you, it’s a perfect fit.

Top industries already seeing success:

  • Home Services: HVAC, roofing, pest control, landscaping
  • Restaurants: Pizza, takeout, dine-in, catering
  • Healthcare: Dental, chiropractic, med spa, physical therapy
  • Gyms & Studios: Member acquisition and reactivation
  • Real Estate & Local Retail

Trackable ROI? Yes, Please.

Each Neighborhood Advantage™ campaign includes a custom ROAS (Return on Ad Spend) Report so you can see exactly how your mailing performed.

You’ll get clarity on:

  • How much revenue the campaign generated
  • Which offer worked best
  • What to improve for next time

Ready to Own Your Neighborhood?

Marketing your business doesn’t have to be hard. With Neighborhood Advantage™, you get:

  • Local reach without the waste
  • Smart exclusions that keep costs down
  • Easy-to-use tools and reporting to measure results

Let’s do this.
👉 Start your Neighborhood Advantage™ campaign at Taradel.com