Neighborhood Advantage™
Taradel's saturation direct mail helps you reach more of the best prospects, drive higher local response, and exclude specific addresses when it makes sense.
80%+ Carrier Route Coverage
Exclude Specific Addresses (like existing customers)
Perfect for Local Businesses
88%
of advertisers plan to increase or maintain direct mail usage in '25Taradel. 2024 Small Business Marketing Survey
74%
of advertisers say direct mail delivers the highest ROIComperemedia. 2023 State of Direct Mail
6x9
the most popular postcard sizeTaradel Internal Data
500M+
number of mail pieces successfully processed through Taradel.comTaradel Internal Data
What is Neighborhood Advantage™?
Neighborhood Advantage™ is an address-based saturation direct mail product built around carrier routes (CR). Your campaign is designed to mail to 80% or more of a carrier route, helping you qualify for a postage discount -- while still giving you flexibility to exclude certain addresses when it makes business sense.
For example:
This gives you the best of both worlds: high local reach + smart control.
For example:
- A gym may exclude current members
- A dentist may exclude existing patients
- A restaurant may exclude employees or internal addresses
- A home service business may exclude recent customers
This gives you the best of both worlds: high local reach + smart control.
Reach the Best Prospects in Local Neighborhoods
Saturation (delivering to 80%+ of households in an area) mail works when you combine local visibility + repetition + a great offer. Neighborhood Advantage™ is built to do exactly that, without wasting budget on addresses you don't need.
Neighborhood Advantage™ helps you:
Neighborhood Advantage™ helps you:
- Own your service area with consistent coverage
- Improve efficiency by excluding unnecessary addresses
- Stay top-of-mind so customers choose you
- Repeat what works with a scalable strategy
Who's It For?
Neighborhood Advantage™ is ideal for local businesses that want broad neighborhood reach without sacrificing control.
Popular industries include:
Popular industries include:
- Home Services (HVAC, roofing, lawn care, pest control, etc.)
- Restaurants (pizza, takeout, family dining, catering)
- Medical & Wellness (dental, chiropractic, med spa, PT)
- Real Estate & Local Retail
Track Your Return On Ad Spend (ROAS)
ROAS Report included with every order
With Neighborhood Advantage™, your campaign doesn't end when the mail hits homes -- it ends with reporting.
After your mailing campaign finishes, Taradel provides a ROAS Report using customer-provided sales data to measure how the mailing performed and help you understand your true return.
Your report helps answer:
With Neighborhood Advantage™, your campaign doesn't end when the mail hits homes -- it ends with reporting.
After your mailing campaign finishes, Taradel provides a ROAS Report using customer-provided sales data to measure how the mailing performed and help you understand your true return.
Your report helps answer:
- Did the campaign generate real revenue?
- What was the ROAS?
- Which offer performed best?
- Should we repeat, expand, or adjust the next drop?
Frequently asked questions
Pricing, turnaround, and more
Neighborhood Advantage™ is an address-based carrier route saturation product that mails to 80% or more of a carrier route (to qualify for discounted postage), while still allowing you to exclude certain addresses when needed. EDDM® is a simpler "every door" approach with fewer exclusions.
Because it qualifies the campaign for carrier route saturation postage discounts while still giving flexibility to exclude some addresses.
Yes! This is one of the key benefits of Neighborhood Advantage™. Many businesses exclude current customers, members, or other groups to reduce wasted spend.
We use conversion tracking methods including QR codes, promo codes, call tracking, clicks, and phone calls to generate a data-driven ROAS Report after your campaign ends (using customer-provided sales data).
Read more case studies from Taradel
Service Station Retailer
How a growing chain of convenience stores used local marketing to drive new and repeat customers to its modern, fresh, and inviting location in the Northeast.
Read more
Law Firm
How a law firm used targeted direct mail marketing to reach a community affected by an environmental crisis.
Read more
Veterinary Service
Discover how PetIQ achieved groundbreaking results with Taradel's marketing platform, direct mail, and digital ads.
Medical Practice
Learn how a new doctor was able to boost awareness, and acquire new patients, in the town where he grew up.
Products
Pricing
EVERY DOOR DIRECT MAIL®, EDDM®, EDDM RETAIL®, EDDM BMEU®, UNITED STATES POSTAL SERVICE®, U.S. POSTAL
SERVICE®, USPS®, U.S. POST OFFICE®, POST OFFICE®, and ZIP CODE™ are trademarks of the United States Postal
Service® and are used with permission under license.
Taradel, LLC is an independent provider of print and mail services that is an authorized affiliate of the
United States Postal Service® under license. The Postal Service™ assumes no liability for the results of any
contact with Taradel.
