Every Door Direct Mail® (EDDM)
Lowest USPS postage available
Mail to every home in your area
No mailing list required
Unaddressed (i.e. Local Postal Customer)
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Lowest USPS postage available
Mail to every home in your area
No mailing list required
Unaddressed (i.e. Local Postal Customer)

Reach by age, income, or interests
Upload your own list or build one instantly
Built for premium offers and targeted promotions
Addressed to Consumer (i.e. John Doe)

Target specific neighborhoods
Exclude specific addresses
Discounted postage
5.3% direct mail vs. 0.6% email
vs. ~20% for email
vs. 25% for social ads
Direct Mail | Digital Ads | |
|---|---|---|
Ad blockersThe rate at which users block ads | Direct MailCan't block it | Digital Ads40% block |
Competition per viewThe number of competing ads | Direct MailA few pieces | Digital AdsHundreds daily |
Ad "shelf life"The lifespan of each ad served | Direct MailDays to weeks | Digital AdsSeconds |
Cost per sales leadThe cost to acquire new opportunities | Direct MailOften lowers | Digital AdsRising annually |
It's easy to block and ignore digital ads. Physical mail can't be brushed aside.
Sources: ANA Response Rate Report, USPS Household Diary Study, MarketingSherpa Trust Survey

Brendan Hurley
GoodWill Greater Washington

Dawn Templeton
Templeton Real Estate Group

Noam Meppen
Expedia Cruises

(800) 481-1656 Mon–Fri,
9AM–5PM ET