How Multichannel Marketing Strategies Win Over Modern Consumers

Did you know that today the average consumer goes through at least six channels before they make a...

What Is Multichannel Marketing?

Whether or not you’re in the marketing industry, multichannel marketing is probably a term you've...

Direct Mail and Digital Ads Work Better Together, New Study Shows

A recent study conducted by Taradel LLC, a Virginia-based martech firm, found that multichannel...

Targeting: The Backbone of Any Multi-Channel Marketing Campaign

Growing a small- or medium-sized business (SMB) is no small feat. And marketing it successfully?...

This is the reason why your marketing is f**ked up

A version of this article was first published on the Gene Marks blog.