Despite its longstanding presence in the area, First Presbyterian Church faced the challenge of effectively reaching potential new members in their rural, small town.  

In response, the church developed a focused marketing strategy aimed at engaging local residents more effectively and in a personal manner. Recognizing the need for a method that resonated on a personal level, the church sought to create outreach initiatives that community members would feel a genuine connection to.

Recognizing that holy days such as Christmas and Easter typically attract the highest attendance, First Presbyterian Church strategize to emphasize these holiday services in their marketing as prime opportunities for newcomers to experience the congregation's warmth and welcoming spirit.

Main Marketing Objectives 

• Improve audience targeted 
• Acquire new members 
• Enhance brand awareness
  

By achieving these objectives, First Presbyterian Church hoped not only to inform but also to inspire local residents to visit and ultimately join their community, fostering a larger, more vibrant congregation.

First Presbyterian Church's successive campaigns have demonstrated the effectiveness of repeated impressions in driving membership growth, underscoring the significant impact of their continuous advertising efforts..

• Brand Awareness
  Over 685,566 total impressions across channels, fostering a larger community presence for the small town church.

• Member & Visitor Targeting
  In 2023, the church gained 24 new members. This number may seem small, but for a church in a small, rural community, this number represent notable growth.

• Livestream Viewership Increases
  The church also experienced a surge in viewership with its online worship videos and livestreaming efforts. According to the Church’s director of media, “The most significant improvement attributable to the campaign was the number of views on our Facebook Live and YouTube channels.”