Service Station Retailer Captures Market Share, Loyal Customers
Atlantis Management Group
Overview
This case study will provide a comprehensive summary of the marketing campaigns implemented by Atlantis Fresh Market at its new locations.
The Challenge
Atlantis Fresh Market, launching various new locations across Northeastern markets, faced significant challenges as it strived to distinguish itself and attract new customers in a highly competitive, crowded industry. In response, the company developed a targeted strategy designed to resonate with local consumers.
To gain traction in these new territories, Atlantis Fresh Market launched a strategic marketing campaign that aimed not only to boost brand awareness but also to attract first-time customers to their new locations.
Main Marketing Objectives
- Launch new locations
- Increase brand awareness
- Acquire new customers
The primary goal of this initiative was to entice newcomers with attractive deals, providing a strong incentive to visit Atlantis Fresh Market for the first time. By delivering exceptional service and exceeding customer expectations, the company sought to build loyalty and convert these first-time visitors into regular customers.
The Solution & Campaign
Atlantis Fresh Market, in partnership with Taradel, initiated an integrated marketing campaign designed to introduce and attract new customers to its various new store locations. This strategic campaign combined the impactful reach of direct mail with the dynamic presence of digital advertising to maximize visibility and attract first-time visitors.
Each campaign was tailored to a specific new store location, aiming to engage both residential and business communities within the vicinity.
The targeted areas for this campaign included multiple locations across New York, New Jersey, Connecticut, and Massachusetts including:
- Bronx, NY
- Oakland, NJ
- Hartford, CT
- Springfield, MA
Ad Type & Distribution Details:
Central to the campaign was the use of compelling promotional offers prominently displayed on each EDDM® postcard and digital ad. These offers were specially crafted to draw in first-time customers by featuring special discounts.
Through these introductory offers, Atlantis Fresh Market’s primary goal was to convert these new customers into lifelong familiar faces of the store.
- Every Door Direct Mail®
Utilizing EDDM® (6.25 x 9 Postcards) the campaign successfully delivered A total of 77,785 EDDM® postcards to targeted areas amidst new store locations. Each postcard included a prominently displayed coupon or special offer designed to capture attention and encourage store visits. - Google Display Ads Complementing the direct mail component, Google Display Ads were strategically placed in several of the campaign's targeted locations. These digital ads generated a total of 562,704 impressions, reinforcing the direct mail message and keeping the promotional offers top of mind for potential customers.
BRAND AWARENESS
640,000
REDEMPTIONS
100
REPEAT CUSTOMERS
30
AVG. LTV
1000
The Results
Atlantis Fresh Market’s campaign, powered by Taradel, achieved remarkable results across all newly opened locations. The initiative not only attracted a significant number of first-time shoppers but also encouraged them to become repeat customers.
Brand Awareness
The campaign generated over 640,000 impressions, effectively raising awareness of Atlantis Fresh Market's new stores within local communities.Offer Redemption
Atlantis Fresh Market observed high response rates, with approximately 100 customers per location redeeming campaign-specific coupons.Lead Gen & Customer Acquisition
On average, each new store location successfully attracted around 30 new, repeat customers, each contributing an estimated lifetime value of $1,000.
Atlantis Management Group
Start your campaign
Read more case studies from Taradel
Church
Law Firm
Veterinary Service
Discover how PetIQ achieved groundbreaking results with Taradel's marketing platform, direct mail, and digital ads.
Luxury Marina
