PetIQ faced the challenge of breaking through the highly competitive pet care market, striving to captivate attention and draw in new customers at several of its locations.
To tackle this challenge head-on, the company began working on a robust marketing strategy to reach its key audience in targeted market areas. This strategy needed to not only reach, but also drive action, among their target audience through a meticulously curated blend of touchpoints.

The goal was to stitch together a seamless and compelling narrative across these various channels, delivering unified and persuasive customer outreach messaging.
PetIQ aimed to bridge the gap between potential customers and their services, ensuring each interaction was aligned with the company’s core values and objectives, ultimately guiding these prospects towards becoming loyal customers.

• Main Marketing Objectives 
• New customer acquisition
• Lead generation
• Brand awareness 
  As PetIQ tackled these obstacles, their goal extended beyond simply reaching potential customers. They aimed to create meaningful and impactful interactions that truly resonate with their audience, meeting them exactly where they are in their journey.

PetIQ's campaign, powered by Taradel, achieved groundbreaking results, setting a new benchmark in brand elevation and customer engagement.

• Brand Awareness
  Over 1.64 million total impressions across channels

• High Engagement
  Total of 3,472 interactions, with over 500 QR code scans 

• Lead Gen & Customer Acquisition
  On average, each location attracted approximately 100 new prospects and 15 new, acquired customers – for a total of ~600 new prospects and 90 new customers across all locations!