DTLA was confronted with the daunting task of effectively reaching communities impacted by the Chiquita Canyon landfill crisis, a recent environmental concern that has led to numerous health issues due to elevated pollution. 

Aware of the competitive landscape, with multiple law firms vying for local resident’s attention, DTLA understood the necessity of distinguishing their outreach approach to engage those affected distinctly and effectively.

To accomplish this, DTLA needed to pinpoint their target audience with precision, ensuring their outreach efforts directly addressed those most heavily impacted by the landfill crisis. Additionally, it was crucial to adopt a marketing strategy that not only reached this audience but also conveyed a message of compassion and reliability under these trying circumstances.

Main Marketing Objectives

• Audience targeting 
• Brand awareness
• Lead Generation 
  

The ultimate aim of DTLA was to transcend traditional visibility campaigns, seeking to genuinely resonate with residents and establish a unique connection that set them apart from other law firms. By fostering a trustworthy and personable relationship, DTLA aimed to become the preferred choice for Californians seeking justice and resolution in the face of environmental adversity.

DTLA's strategic campaign, developed in partnership with Taradel, delivered exceptional outcomes, distinguishing the firm as a trustworthy choice for residents seeking justice during challenging circumstances.

• Brand Awareness
  The campaign effectively broadened DTLA's reach, enhancing awareness of both the pressing environmental issues and the firm's commitment to supporting those impacted and advocating for their rights to justice.
  

• Lead Generation & Client Acquisition The campaign successfully generated approximately 30 new leads resulting in 15 new clients for DTLA, yielding a strong return on investment.