How to design perfect ads for direct mail & digital
Let's talk growing your business through advertising. Beautiful and effective ads are step 1 to attracting new customers. Follow the design principles below and your ads will stand out and get new people in your door. Towards the end of this article, check out how the Taradel® team can even design your ads for you, if you're looking for help from seasoned pros. We'll also expand on why combining direct mail with digital channels is a winning combination.
Creating the perfect direct mail piece
The fundamentals
Good design follows fundamental rules. When done right, your direct mail will look sharp, compel action, gain trust, and build brand familiarity. Follow these rules and you'll be ahead of the game. Write a compelling headline
Grab our attention with something catchy, direct, succint, and that describes what life will be like with your product or service.
Use rich imagery of the end result
Sales psychology says that imagery of a good outcomes will create a strong, positive feeling for potential customers. This also supports your catchy headline.
Give an offer that will excite a new customer
Do you run a special for new customers? This can be a powerful way to compel someone new to try you out, letting them feel like they got a deal.
Use a prominent & clear Call to Action
Try having your Call to Action sit on some vibrant color in your ad. This is a design trick that works every time to catch the eye and convert to action.
Advanced Topics
Take it to the next level
After designing hundreds of ads for every type of business, we've seen everything. The best and the worst. Try these advanced tips so your direct mail hits all the right notes. Consider paying for great imagery
There are plenty of Incredible stock photo websites that charge less than $100 per image. For the perfect shot, this could well be worth it. Or find a local photographer who can capture a whole series of images.
Give your text breathing room
Ever wonder how professional designers create layouts that just feel right? Turns out this isn't magic, they just follow powerful design rules. One such rule is to give ample breathing room around blocks of text.
Leverage both sides of the postcard
Double the effectiveness of your postcard by using both sides. Try having your snappy headline, compelling offer, and imagery on the front, while using the back for details about your services and how to get in touch.
Direct mail example in action
Click the interactive elements below to get design ideas for your next direct mail piece.BACK
FRONT
Products
Pricing
EVERY DOOR DIRECT MAIL®, EDDM®, EDDM RETAIL®, EDDM BMEU®, UNITED STATES POSTAL SERVICE®, U.S. POSTAL
SERVICE®, USPS®, U.S. POST OFFICE®, POST OFFICE®, and ZIP CODE™ are trademarks of the United States Postal
Service® and are used with permission under license.
Taradel, LLC is an independent provider of print and mail services that is an authorized affiliate of the
United States Postal Service® under license. The Postal Service™ assumes no liability for the results of any
contact with Taradel.
