Different Mailing Tactics

When you have general offers that you want a lot of people to know about, the best way to get it out there is through the Every Door Direct Mail (EDDM) Program. This allows you to personally choose the areas that you want to target. When your offers are valuable and broad enough, anyone is a viable lead that can generate a response for you. Depending on the carrier routes that you choose, your mailer will reach the customers that you want to target. You can be as broad as you want with the EDDM Program and gain the awareness of anyone in your area. This program makes it easy and cost efficient to mail to many people at once. With everyone in the US that receives mail included in the distribution for this program, companies can target zip codes anywhere in the US.

To cast a wide net to gain the best response rate possible means that you have to choose mailing routes that are covering a wide range of customers. Your mailing route selection should offer your mailing the most variety of customers so you can see what type of customer responds to your mailer. Blanketing an area with your advertisement makes it easy for you to test the effectiveness of your offers and your design. When you want your offers to reach as many people as possible, you can gauge how your offers are being perceived by your audience. So when you receive a response from your mailing, you can see where your customers are coming from and which offers they prefer to use. Because of this, you can see what will create the best response for you for future mailings.

The EDDM Program is great for being broad and also useful for refining a mail piece. When you continue to mail, it gives you more of perspective on what works and what doesn't. Mailing a new offer every few months keeps your customer engaged and interested. Changing up the offer/discount every once in a while lets you see which ones entice your customers to take advantage of most.