Don’t Hibernate: Why Winter Is the Best Time to Advertise Your Home Services

While your competitors are bundling up and slowing down, you’ve got a golden opportunity to grow. Winter might not seem like the obvious season for home improvement and service marketing—but that’s exactly why it’s the smartest time to act.

Here’s the truth: Quiet months are for bold moves. Let’s break it down.

1. Less Competition = More Attention

In the colder months, many home service pros hit pause on marketing, assuming customers aren’t ready to book. But that’s exactly when smart businesses get ahead. With fewer ads competing for attention, your marketing stands out. Your postcard, email, or display ad doesn’t have to shout over a crowded field—it just needs to show up.

100% of surveyed contractors report their local markets are “very” or “moderately” competitive—so when your competitors are quiet, your voice carries farther (2025 Taradel Home Improvement Marketing Survey).

2. Marketing Now Leads to Spring Bookings

Plant seeds in winter to harvest results in spring. Many homeowners start researching and scheduling services long before they’re ready to remodel, repaint, or replace. That means your brand should be front-and-center now—not later.

• Use direct mail to stay visible in the home.

• Run digital ads that build recognition and drive online leads.

• Combine both to boost campaign ROI by up to 40% conversion rate.

3. Winter Marketing Gets Read—Literally

Let’s face it—people spend more time indoors during colder months, and they’re more likely to check their mail. In fact, 71% of all consumers are excited to see what’s in their mailbox every day (Source: USPS and Taradel). That's a major win for your EDDM® postcard.

And here’s what one satisfied home service business owner had to say:

“The site was easy to navigate… the interactive map made targeting our ideal audience a breeze. It could not have been any easier to use.” — Tim Lewis, Home Services Pro

4. Lead Generation is Still Priority #1

According to Taradel’s 2025 marketing home service survey, lead generation remains the top challenge and marketing goal for home services businesses—year-round. That doesn't stop in December. In fact, winter marketing can help generate high-value leads who are ready to book in spring or summer.

FYI: Text messages and in-person consultations are among the most valuable types of leads in this industry.

5. Multichannel = Maximum Impact

Winter isn’t just for postcards or one-off ads. It’s the perfect season to build reach and frequency—to stay top of mind with homeowners across print, digital, and social platforms.

Here’s the formula that works:

• Direct Mail keeps you visible at home.

• Digital Ads (like Google, Facebook, or Instagram) reach your audience on screens.

• Combined? Expect up to 63% more responses.

Winter marketing isn't just smart—it’s strategic.

Let’s Put You Ahead While Others Fall Behind

Winter doesn’t have to be slow. In fact, it’s one of the most effective times to:

• Build your brand.

• Capture leads.

• Get booked solid for spring.

So skip the seasonal slowdown and turn winter into your growth season.

Dream big. Then achieve even bigger—with Taradel.