If you're a roofing contractor looking to dominate your local market, two marketing channels should be at the top of your list: Every Door Direct Mail® (EDDM®) and Nextdoor.
Why? Because when you combine the unmatched targeting power of direct mail with the neighborhood-centric trust of Nextdoor, you get a hyper-local marketing machine built to generate leads, boost referrals, and drive serious ROI.
Why Roofers Should Care About EDDM®
Let’s start with direct mail. For roofers, EDDM is a game-changer—it allows you to blanket entire neighborhoods without purchasing mailing lists or printing permits. Whether you're promoting seasonal roof inspections, repairs after a storm, or full replacements, EDDM puts your message directly into the hands of homeowners.
Direct mail is the #1 offline ROI driver for home services. It outperforms most other traditional channels and works especially well for roofers who rely on trust, visuals (before/after), and local visibility.
Why Nextdoor Is the Perfect Digital Companion
Nextdoor is one of the most powerful platforms for neighborhood-level engagement—and it’s built specifically for local conversations and recommendations. Unlike other social platforms, Nextdoor is purpose-built for homeowners and neighbors to share advice, updates, and yes, contractor referrals.
Check out these stats:
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1 in 3 U.S. households are active on Nextdoor, making it one of the most locally concentrated platforms available.
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77% of Nextdoor users are homeowners—your exact target market as a roofer.
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67% of users share recommendations, which means word-of-mouth referrals happen naturally and frequently.
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Nextdoor users are 141% more likely to be interested in home improvement compared to the general online population.
If you're not showing up on their feed, you’re missing a massive opportunity to connect with high-intent local homeowners.
Why This Combo Works So Well
Think of it this way:
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EDDM builds awareness and puts your brand in every mailbox in a target neighborhood.
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Nextdoor reinforces that message through trusted, digital word-of-mouth and local credibility.
Here’s what that might look like in action:
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You send an EDDM postcard offering a free roof inspection.
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A few recipients post about it in their Nextdoor group.
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A past customer chimes in with a recommendation.
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Homeowners now see you as a trusted local expert—both in print and online.
That’s the power of omnichannel, neighborhood-based marketing.
Pro Tip: Don’t Start From Scratch
Want to make this strategy even easier?
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Use Taradel’s free EDDM postcard templates to launch your campaign faster. They are 100% USPS compliant, guaranteed to print with optimal results, and easy to customize. View all of our roofing templates here.
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Pair your mailing with Nextdoor Local Deals or neighborhood sponsorships.
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Track results by including a unique phone number or QR code on your postcard.
Final Thoughts
If you're serious about growing your roofing business, don't rely on just one channel. Direct mail and Nextdoor work better together, helping you stay top of mind, build trust, and close more jobs in your service area.