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EDDM® FOR REAL ESTATE

How to Create an EDDM® Campaign for Your Real Estate Business

In real estate, visibility is everything. If potential buyers and sellers in your market don’t know your name, they’re hiring someone else. That’s where Every Door Direct Mail® (EDDM) comes in. It puts your brand, your listings, and your value proposition directly into local mailboxes—no mailing list required.

Whether you’re a solo agent, part of a brokerage team, or running your own real estate firm, EDDM helps you build brand recognition, generate leads, and stay top of mind in the neighborhoods that matter most.

Let’s walk through how to create a winning EDDM campaign that gets you listings and leads.

Step 1: Define Your Campaign Objective

Before you design anything or choose mailing routes, get clear on your goal. Are you trying to:

  • Promote a new listing?

  • Announce a recently sold property?

  • Build name recognition in a specific neighborhood?

  • Offer a free home valuation?

Pro Tip: According to Taradel’s 2025 Real Estate Marketing Survey, the top goals among real estate pros are acquiring new clients, generating leads, and building brand awareness. Pick one goal and build your postcard around it.

Step 2: Choose the Right Target Area

With Taradel’s built-in EDDM mapping tool, Mapfire, you can zero in on specific ZIP codes, neighborhoods, or even USPS carrier routes based on homeownership, income, and other filters.

✅ Want to target homeowners only?
✅ Focus on areas with higher property values?
✅ Promote in your farm area?

You can do it all with a few clicks—and see how many households you’ll reach in real time.

Step 3: Customize a Real Estate Postcard Template

You don’t need to be a designer (or hire one). Taradel offers over 100 free postcard templates built specifically for real estate professionals.

real-estate-templates

Each one is:

  • USPS-compliant (for smooth mailing)

  • Fully customizable with your branding, photo, listings, and contact info

  • Tailored for promotions like "Just Listed," "Just Sold," "Free CMA," and "I Have Buyers"

Real estate pros love the speed and simplicity. In the words of a verified customer:
"The Taradel platform is easy to use. Our business loves the economic efficiency of the EDDM service." – Julie McCullough

Step 4: Add a Strong Offer and CTA

Your postcard should include a compelling reason to act now. Some examples that work well in real estate:

  • “FREE Home Value Report—No Obligation”

  • “Just Sold in Your Neighborhood – See What Your Home Is Worth”

  • “We Have Buyers Looking in Your Area Right Now!”

And don’t forget the Call-To-Action (CTA). Tell recipients exactly what to do—“Call Today,” “Scan the QR Code,” or “Visit Our Home Value Page.”

Bonus Insight: 79% of consumers have a positive impression of direct mail with coupons or offers—so if you’re offering something free or time-limited, make it clear.

Step 5: Launch Your Campaign and Track Results

Once you’re happy with your postcard, Taradel takes care of the rest—printing, bundling, and delivering it through the USPS system.

You can even choose your mail date and monitor delivery progress.

Want to track leads? Use:

  • A dedicated phone number

  • QR codes that link to a home valuation page

  • Personalized landing pages for each campaign

Why EDDM Works for Real Estate

✔️ You reach entire neighborhoods of homeowners
✔️ You build brand recognition with physical presence
✔️ You don’t need a mailing list or permit
✔️ It’s budget-friendly and easy to scale
✔️ You can pair it with digital ads for even better ROI

And with Taradel, you’re never on your own. Real estate pros consistently praise our easy platform and hands-on support:

💬 “Rachel was fantastic to work with! There was no pressure and so much patience on her part as a newbie to direct mailing!” – Allison McGaver, Real Estate Professional

Ready to Start?

If you’re looking to grow your real estate business, build your brand locally, and generate more listings, EDDM is a proven strategy to make it happen.

Start by choosing from 100+ professionally designed real estate templates and launch your campaign in just a few clicks.

List. Sell. Repeat. Let Taradel help you stay in every mailbox and on every homeowner’s radar.
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