How to Find More Roofing Jobs in 2025

Your guide to building a steady stream of leads and turning them into paying customers

If you’re in the roofing business, one thing is crystal clear heading into 2025: the demand is there—but the competition is tougher than ever.

In Taradel’s latest 2025 Home Services Marketing Survey, 95% of home service pros say their market is “very” or “moderately” competitive, and lead generation ranked as the #1 challenge for contractors.

So how do you win more jobs this year? You don’t have to work harder—you need to market smarter. Let’s break it down.

1. Put Yourself Where Homeowners Are Looking

When a roof leaks or hail hits, homeowners don’t waste time—they start searching. Your business needs to show up everywhere they look:

• Online? Be visible on Google, Facebook, and Nextdoor.

• Mailbox? Yep, that too. Direct mail is far from dead—it’s your not-so-secret weapon.

📊 Direct mail remains the #1 offline ROI driver for contractors in 2025, and 63.9% of roofing pros use it as part of their marketing mix (Taradel 2025 Survey).

But don’t stop there.

Why Roofers Need to Be on Nextdoor

If you’re not advertising on Nextdoor yet, you could be missing out on the exact people who need your services.

Here’s why it matters:

• One in three U.S. households are active on Nextdoor—making it one of the most locally concentrated platforms out there.

• 77% of users are homeowners, which means you’re reaching the people who own the roof you want to work on.

• 67% of users share recommendations, making Nextdoor a goldmine for word-of-mouth referrals—still the #1 most valuable lead source for contractors.

• And here's the kicker: Nextdoor users are 141% more likely to be interested in home improvement.

That’s not just visibility—it’s relevance.

“Homeowners on Nextdoor are already talking about roofing problems. Your ad just needs to show up at the right time—and the next job is yours.”

Nextdoor is more than a social network—it’s your neighborhood’s referral engine, job board, and digital word-of-mouth all in one place.

2. Target ZIP Codes That Are Ready to Buy

Not all neighborhoods are created equal. Some are full of older homes, high-value properties, or storm-prone areas—perfect candidates for roof inspections and replacements.

With tools like Taradel’s EDDM map, you can:

✅ View average home values
✅ Filter by income
✅ Select ZIP codes hit by recent storms
✅ Mail to every address without buying a list

This is how smart roofers get ahead of the competition.

“I chose the ZIP codes from their interactive map that gives numbers of residents and their average household incomes. This allowed me to select the target that best suited us.”
– Tim Lewis, Taradel Customer ⭐⭐⭐⭐⭐

3. Use Multichannel Marketing to Build Trust Faster

Here’s a 2025 reality check: Most roofing jobs go to whoever the customer trusts first. To win that trust, you need to be seen in more than one place.

In fact, contractors who integrate direct mail with digital ads see up to 28% higher conversion rates, and brand recall improves by 75% (Taradel 2025 Survey).

Try this roofing marketing mix:

• Facebook Ads: Target storm-affected homeowners or showcase your recent projects

• EDDM Postcards: Mail offers for free inspections or seasonal discounts

• Email Marketing: Follow up with customers or offer loyalty discounts for past clients

• Nextdoor Ads: Connect with nearby homeowners where they’re already discussing home repairs

When homeowners see your brand in the mailbox, online, and in their inbox, you don’t just stand out—you become the obvious choice.

4. Make It Easy for People to Contact You

Want more leads? Start by making it easy to reach you. That means:

• Clear phone number and website on every ad

• A strong call-to-action (CTA): "Schedule your free inspection now"

• QR codes or short links that go to a dedicated landing page, not your homepage

And remember: 55% of home service leads convert within the same day or just a few days. So fast response time = booked jobs.

5. Plan Ahead, Even If You’re Busy

Busy season is great—but if you don’t market before things slow down, you’ll feel it later. Contractors who plan monthly or quarterly campaigns get better results, plain and simple.

Need ideas?

• Spring: Promote roof inspections before summer storms

• Summer: Focus on replacements

• Fall: Push winter readiness and flashing repairs

• Winter: Offer early bird specials for spring work

🎯 Data shows contractors who increase marketing spend in slower months often see sales and revenue growth within the same year (Taradel 2025 Survey).

Final Thoughts: Finding Jobs Starts with Getting Noticed

You already have the skills, the tools, and the team. Now it’s about making sure homeowners in your area know you exist—and trust you to do the job right.

In 2025, roofers who win jobs are:

• Proactive with marketing

• Present on multiple channels

• Targeting the right ZIP codes

• Easy to contact

• And always building trust before the roof leaks

Let’s get your phone ringing.

Need help launching your first roofing campaign?
We’ll help you target the right area, build your mailer, and even pair it with digital ads—all in just a few clicks.

Start your campaign today, click here.