How to Market Outdoor Remodels — Patios, Decks, Pergolas — with EDDM

Outdoor living spaces are becoming a top priority for homeowners who want to enjoy more functional and beautiful patios, decks, and pergolas. As demand for outdoor remodel projects grows, so does competition among contractors looking to win these high-value jobs.

Reaching homeowners in your local market with the right message at the right time is more important than ever. Using EDDM marketing techniques helps your business stand out with affordable, targeted campaigns that deliver real results. At Taradel, we make it simple to plan, design, and launch effective mailers for any season.

In this blog post, we explore how to market outdoor remodel services using EDDM, with tips on timing, design, and targeting. Let's get started.

Why Outdoor Remodels Are in High Demand

As we noted above, homeowners are increasingly investing in their outdoor living spaces, making patios, decks, and pergolas some of the most requested upgrades today. Many people now see their yards as extensions of their homes where they can relax, entertain, and add value to their property. This growing trend has created strong opportunities for contractors who specialize in exterior work.

As more families prioritize comfort and functionality outdoors, demand for quality craftsmanship and creative designs continues to rise. For contractors, this makes it essential to promote outdoor projects effectively and connect with the right audience before competitors do.

Seasonal changes, tax refunds, and longer daylight hours all contribute to homeowners choosing to move forward with renovations in spring and summer.With smart marketing and well-timed offers, contractors can position their business as the go-to choice for homeowners ready to transform their outdoor spaces into beautiful and useful extensions of their homes.

The Benefits of Using EDDM for Outdoor Remodeling Marketing

Every Door Direct Mail (EDDM) is one of the most effective tools contractors can use to market outdoor remodeling services. It allows you to reach every household in specific neighborhoods without the need for an address list. This makes it affordable, simple to launch, and ideal for promoting patios, decks, and pergolas to homeowners in your service area.

EDDM helps your business stay visible in the local market where decisions about outdoor projects are being made. Homeowners physically interact with your mailer, which makes your message more memorable compared to digital ads alone. With clean designs and seasonal messaging, you can grab attention and create a sense of urgency.

At Taradel, we make EDDM even easier with all-inclusive services.You can design, print, and schedule your mail campaign online with real-time tracking to measure results. For contractors looking to generate more leads and grow their reputation locally, EDDM delivers strong returns and consistent engagement.

Designing EDDM Mailers That Stand Out for Outdoor Projects

Designing EDDM mailers that stand out is simple with Taradel's all-in-one platform. Our service gives you everything you need to create professional, eye-catching mailers for outdoor projects like:

• Patios
• Decks
• Pergolas

You can start by choosing from our library of free, customizable templates designed to fit the most popular postcard sizes. You can also upload your own design if you prefer a completely custom look.

Our creative experts are available to help refine your message, select the right imagery, and ensure your mailer communicates your value clearly. We make it easy to include strong calls to action, seasonal offers, and your contact information in a way that's visually appealing and effective.

With Taradel, you can design, print, and schedule delivery online in just a few minutes. Every step is supported with expert guidance and real-time feedback so your EDDM campaign stands out in mailboxes and drives more homeowners to take the next step.

When to Send EDDM for Outdoor Remodels

The right timing and frequency play an important role in the success of your EDDM campaigns for outdoor remodels. Homeowners are most likely to plan patio, deck, and pergola projects during spring and early summer when the weather improves and outdoor living becomes a priority.

As such, starting your campaigns in late winter or early spring helps you reach them as they begin researching and budgeting for upgrades.

Sending mailers more than once keeps your business top of mind. Many contractors find that a series of two or three mailings spaced a few weeks apart creates stronger awareness and encourages action. With Taradel's easy online scheduling, you can plan and launch your mailers in advance to match the season and customer behavior.

Our real-time tracking also helps you measure engagement so you can adjust timing if needed.Staying consistent and proactive gives you a better chance to capture leads before your competitors.

Targeting the Right Neighborhoods Without a Mailing List

EDDM also makes it easy to reach the right neighborhoods without the hassle of building or buying a mailing list. You can select specific ZIP codes or carrier routes where your ideal customers live, focusing on areas with higher home values where outdoor remodels like patios, decks, and pergolas are more popular. An approach like this helps you put your offer directly in front of homeowners who are more likely to invest in upgrades.

With Taradel's platform, targeting is simple and efficient. You can use our interactive map to choose the exact neighborhoods you want to reach, then design, print, and schedule your campaign in just a few minutes. This saves time, keeps costs low, and ensures your message lands in the right homes.

So, by combining smart targeting with a clear offer, you can generate more qualified leads and build a strong presence in your most valuable local markets.

How EDDM Drives Results for Outdoor Remodel Marketing

In summary, homeowners are prioritizing outdoor living, which makes now the ideal time to grow your business with targeted patio marketing strategies. EDDM from Taradel helps you reach the right neighborhoods with professional, memorable mailers designed to promote your outdoor remodel services effectively.

Our easy-to-use platform gives you everything you need to design, target, schedule, and track campaigns that drive results. Whether you specialize in patios, decks, or pergolas, Taradel makes it simple to stay ahead of the competition and connect with homeowners ready to invest.

Contact us and turn more leads into satisfied customers with smart, seasonal marketing.