Is Email Marketing Still Effective?
Email marketing is one of the oldest digital communication methods. However, in its case, “old” does not equal irrelevant. Despite its age, email marketing is still one of the most effective marketing tactics as it provides an effective and efficient way to reach consumers on a platform they are already familiar with and using daily.
Below we will dive deeper into why email marketing is not outdated marketing and is still an effective marketing tactic that you should be including in your current and future marketing plans.
- Email Marketing Has the Highest ROI of Marketing Methods
Email marketing has a return on investment (ROI) of $36 for every $1 spent. This is the highest ROI for any marketing strategy – surpassing many social media platforms by a long shot. Although email marketing has various other benefits, high ROI is undoubtedly the most important when it comes to the financial success of your brand.
- Email Has Billions of Daily Users
There are 4 billion daily email users – that's over half the world’s population!. And this number is only continuing to grow. So, if you’re looking for a marketing platform that has the ability to reach essentially everyone, look no further than email.
- Email Marketing is Affordable
Email marketing is without a doubt one of the cheapest ways to reach new and existing customers. While there are some minor costs in building contact lists or designing the graphics, sending an email is free. No mailing costs, no sponsored posts, no PCP – just free!
- Email Marketing is a Huge Time Saver
Not only is email marketing cost-effective, it is also incredibly efficient. The ability to send automated emails to hundreds or thousands of potential customers with just the click of a button can save businesses tons of time and energy. Additionally, emails are significantly quicker to produce as opposed to something like a commercial or extravagant social media campaign. With email, you can simply type out your message and press send – no need to spend on fancy edits or custom videos.
- Email Marketing is Versatile
One of the best things about email marketing is its versatility – it can be used for everything from welcome emails, newsletters, promotional emails, branding emails, transactional emails, and so much more. With email, you are not limited to what you can send to consumers. The creativity is endless!
- Email Marketing Can Be Personalized
Unlike paid social media ads, emails can be personalized to individual consumers. Having the ability to add a personalized touch to your marketing strategy allows you to build brand loyalty and increases the likelihood a consumer will respond positively to your message. In fact, emails that include the first name of the recipient in their subject line have a significantly higher clickthrough rate than those that don't.
- Email Marketing Drives More Sales Than Social Media Marketing
This may be surprising to some, but email marketing is actually more effective than social media marketing when it comes to making sales. In fact, 60% of consumers say they’ve made a purchase due to email marketing, while only 12.5% considered a buy button as a purchase driver on social media.
We hope you now understand that the longevity of email marketing has occurred for multiple reasons. Email provides a quick, inexpensive, and effective way to reach new and potential customers in a place they visit daily. So, if you haven’t already, be sure to include email marketing in your current and future marketing strategies.