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Optometrist
Andover Family Optometry is a trusted eye care provider, serving family in Andover, Kansas. When Mr. Matt Boswell returned to his hometown to practice optometry, the practice needed a way to reintroduce him to the community, build trust, and attract new patients in a competitive local healthcare market.
Andover Family Optometry partnered with Taradel to launch a targeted multichannel campaign designed to raise awareness and drive new patient acquisition. The strategy combined Every Door Direct Mail® with targeted email to deliver consistent, personal messaging that resonated with local residents.
To reach local residents most likely to become long-term patients, Andover Family Optometry deployed the following multichannel strategy:
Powered by Taradel, Andover Family Optometry's multichannel campaign delivered strong results, increasing brand awareness and patient engagement across the local market.
By combining Every Door Direct Mail® with targeted email marketing, Andover Family Optometry successfully reintroduced a hometown doctor to the community and converted awareness into new patient leads.
The campaign demonstrates how personalized, multichannel outreach can drive trust, engagement, and growth for local medical practices.
"I used the services when I was new to town as a new doctor. I had new patients bring in the postcard. Worked great!"
"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."
Dawn Templeton
Templeton Real Estate Group
"We use Taradel to execute marketing campaigns that allow us to deliver a message to a targeted set of customers that fits our customer profile."
Chris Perry
Sales Manager, Candlewood East Marina
"Thanks to Taradel's expert advice, our campaign continues to yield new customer acquisitions even 10 months post-launch."
Matt Etherington
Associate Director, Marketing, PetIq
Direct Mail & Digital Advertising Solutions
