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Optometrist
Andover Family Optometry is a trusted eye care provider, serving family in Andover, Kansas. When Mr. Matt Boswell returned to his hometown to practice optometry, the practice needed a way to reintroduce him to the community, build trust, and attract new patients in a competitive local healthcare market.
Andover Family Optometry partnered with Taradel to launch a targeted multichannel campaign designed to raise awareness and drive new patient acquisition. The strategy combined Every Door Direct Mail® with targeted email to deliver consistent, personal messaging that resonated with local residents.
To reach local residents most likely to become long-term patients, Andover Family Optometry deployed the following multichannel strategy:
Powered by Taradel, Andover Family Optometry's multichannel campaign delivered strong results, increasing brand awareness and patient engagement across the local market.
By combining Every Door Direct Mail® with targeted email marketing, Andover Family Optometry successfully reintroduced a hometown doctor to the community and converted awareness into new patient leads.
The campaign demonstrates how personalized, multichannel outreach can drive trust, engagement, and growth for local medical practices.
"I used the services when I was new to town as a new doctor. I had new patients bring in the postcard. Worked great!"
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Academy for Urban Leadership Charter School (AULCS)
"We generated over $80,000 from our highly targeted mailing campaign. The Taradel team was easy to work with and extremely supportive throughout the process."
David Ellingwood
Ellingwood Angus / Vermeer
"We use Taradel to execute marketing campaigns that allow us to deliver a message to a targeted set of customers that fits our customer profile."
Chris Perry
Sales Manager, Candlewood East Marina
Direct Mail & Digital Advertising Solutions
