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Director of Media, Program & Communication
First Presbyterian Church has served the Neenah, Wisconsin community for over 150 years. Despite its deep local roots, the church needed a more effective way to reach new residents, promote key holiday servies, and connect with potential members in a personal, meaningful way -- both in person and online.
First Presbyterian Church partnered with Taradel to launch a localized outreach campaign focused on increasing visibility and attendance during high-impact holiday services. After early success with Every Door Direct Mail®, the church expanded its strategy to include digital advertising to reinforce messaging and extends reach across the community.
To connect with local residents and grow church membership, First Presbyterian Church used the following channels:
Powered by Taradel, First Presbyterian Church's multichannel campaign delivered strong results, increasing local awareness and community engagement.
By combining Every Door Direct Mail® with digital advertising, First Presbyterian Church expanded its reach, increased in-person attendance, and grew its livestream audience in a small-town market.
The campaign highlights how consistent, localized outreach can drive meaningful engagement and community growth for nonprofit organizations.
"In our capacity as a small not-for-profit religious community nestled in a rural setting, we've witnessed a consistent uptick in membership."
"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."
Dawn Templeton
Templeton Real Estate Group
"Taradel really helped grow my new business. As a new doctor practicing' their postcard direct mail campaign helped me reach new patients in a way I didn't think was possible!"
Dr. Matt Boswell
Optometrist, Andover Family Optometry
"Thanks to Taradel's expert advice, our campaign continues to yield new customer acquisitions even 10 months post-launch."
Matt Etherington
Associate Director, Marketing, PetIq
Direct Mail & Digital Advertising Solutions
