Church Gains Members & Viewer with Direct Mail + Digital Ads

Discover how a local church used Every Door Direct Mail® and Google Display Ads to increase awareness, attract new members, and grow its online audience in a small-town community.
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"Our number of visitors has increased, reflecting the expanding reach and effectiveness of Taradel's marketing services in our organization."

Cindy Kreis

Director of Media, Program & Communication

The Challenge

First Presbyterian Church has served the Neenah, Wisconsin community for over 150 years. Despite its deep local roots, the church needed a more effective way to reach new residents, promote key holiday servies, and connect with potential members in a personal, meaningful way -- both in person and online.

The Solution & Campaign

First Presbyterian Church partnered with Taradel to launch a localized outreach campaign focused on increasing visibility and attendance during high-impact holiday services. After early success with Every Door Direct Mail®, the church expanded its strategy to include digital advertising to reinforce messaging and extends reach across the community.

Channels Used

To connect with local residents and grow church membership, First Presbyterian Church used the following channels:

  • Every Door Direct Mail® (EDDM®): 31,705 EDDM postcards (6.25" x 9") mailed throughout the community since 2018
  • Google Display Ads: 653,861 impressions delivered through Google's Display Network to reinforce awareness and promote services.

Results

Powered by Taradel, First Presbyterian Church's multichannel campaign delivered strong results, increasing local awareness and community engagement.

685,566

Impressions

24

New members

$15K

Lifetime value per member

60

New Easter service visitors
Final Takeaways

By combining Every Door Direct Mail® with digital advertising, First Presbyterian Church expanded its reach, increased in-person attendance, and grew its livestream audience in a small-town market.

The campaign highlights how consistent, localized outreach can drive meaningful engagement and community growth for nonprofit organizations.

"In our capacity as a small not-for-profit religious community nestled in a rural setting, we've witnessed a consistent uptick in membership."

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