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McDonald's Franchisee Increases Sales upt o 7% with Every Door Direct Mail®

Discover how a McDonald's franchise owner used targeted Every Door Direct Mail® campaigns to promote a grand re-opening and drive measurable sales growth at a local restaurant.
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"With direct mail, we can handpick the postal routes around our restaurants -- it's targeted."

Eli Asfaw

Franchise Owner Operator

The Challenge

As a McDonald's franchise owner, Eli Asfaw needed a targeted way to promote a downtown Denver restaurant's grand re-opening and drive local traffic. While national branding supports awareness, individual locations rely on local marketing to reach nearby customers and increase in-store visits.

The Solution & Campaign

Eli partnered with Taradel® to launch targeted Every Door Direct Mail® campaigns focused on nearby neighborhoods. Using Taradel's mapping tools, the campaign delivered postcards highlighting the newly remodeled restaurant, popular menu items, and modern amenities to drive immediate foot traffic.

Target Audience

Carefully selected to reach nearby households most likely to visit the remodeled restaurant.

Channels Used

To drive local awareness and foot traffic around the grand re-opening, this McDonald's franchise used the following channel:

  • Every Door Direct Mail® (EDDM®): Targeted postcard mailings sent to surrounding neighborhoods near the downtown Denver location

    Results

    Powered by Taradel, this McDonald's franchise's targeted direct mail strategy delivered strong results, driving local awareness and increased in-store traffic.

    3%-7%

    Increase in store sales

    Sustained Traffic

    Consistent in-store visits following mail drops

    Local Awareness

    Increased visibility within surrounding neighborhoods
    Final Takeaways

    Powered by Taradel, this McDonald's franchise used targeted Every Door Direct Mail® to build local awareness, promote a grand re-opening, and drive measurable sales growth.

    The campaign shows how franchise operators can use localized direct mail to complement national branding and deliver real results at the store level.

    It's up to us... to develop our own marketing campaigns and build awareness within surrounding communities.

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    McDonald's Franchisee Increases Sales upt o 7% with Every Door Direct Mail®

    "With direct mail, we can handpick the postal routes around our restaurants -- it's targeted."

    Eli Asfaw
    McDonald's

    Read More
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