Franchise Owner Operator
As a McDonald's franchise owner, Eli Asfaw needed a targeted way to promote a downtown Denver restaurant's grand re-opening and drive local traffic. While national branding supports awareness, individual locations rely on local marketing to reach nearby customers and increase in-store visits.
Eli partnered with Taradel® to launch targeted Every Door Direct Mail® campaigns focused on nearby neighborhoods. Using Taradel's mapping tools, the campaign delivered postcards highlighting the newly remodeled restaurant, popular menu items, and modern amenities to drive immediate foot traffic.
Carefully selected to reach nearby households most likely to visit the remodeled restaurant.
To drive local awareness and foot traffic around the grand re-opening, this McDonald's franchise used the following channel:
Powered by Taradel, this McDonald's franchise's targeted direct mail strategy delivered strong results, driving local awareness and increased in-store traffic.
Powered by Taradel, this McDonald's franchise used targeted Every Door Direct Mail® to build local awareness, promote a grand re-opening, and drive measurable sales growth.
The campaign shows how franchise operators can use localized direct mail to complement national branding and deliver real results at the store level.
It's up to us... to develop our own marketing campaigns and build awareness within surrounding communities.
"Taradel's ability to work with our vision ensured thousands of residents received life-changing information."
Sereen Banna
Litigation Paralegal, Downtown LA Law Group
"Taradel® does such a wonderful job. From their mailbox to their inbox, we can reach customers anywhere and be on the front of their minds when it comes to decision-making."
Lee Hatch
Mosquito Squad
"Thanks to Taradel's expert advice, our campaign continues to yield new customer acquisitions even 10 months post-launch."
Matt Etherington
Associate Director, Marketing, PetIq
Direct Mail & Digital Advertising Solutions
