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Director of Communications
Weed Man Lawn Care is a trusted provider with 300+ locations across North America. To drive growth in New York, they needed a better way to reach local homeowners and turn high-intent leads into booked services and long-term customers.
Weed Man partnered with Taradel to launch a targeted multichannel campaign combining direct mail and digital ads -- ensuring consistent messaging, repeated exposure, and visibility among homeowners across eight New York locations.
Weed Man's integrated campaign, powered by Taradel, delivered, measurable engagement across both offline and online channels -- driving real leads, real calls, and real customers.
By combining Every Door Direct Mail® with digital advertising, Weed Man Lawn Care successfully reached high-intent homeowners at scale and converted interest into booked services.
The multichannel approach reinforced messaging across touchpoints, driving measurable results while supporting long-term customer growth. This campaign shows how pairing print and digital can deliver stronger performance than relying on a single channel alone.
"Our number of visitors has increased, reflecting the expanding reach and effectiveness of Taradel's marketing services in our organization."
Cindy Kreis
Director of Media, Program & Communication, First Presbyterian Church
"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."
Matt Turpin
Director of Communications, Weed Man
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Academy for Urban Leadership Charter School (AULCS)
Direct Mail & Digital Advertising Solutions
