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Service Station Retailer Captures Market Share & Loyal Customers

Discover how a growing service station retailer used localized marketing to launch new stores, attract first-time shoppers, and build repeat customer loyalty across the Northeast.
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"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."

Justin French

Atlantis Management Group

The Challenge

Atlantis Fresh Market is a rapidly growing convenience store brand launching new locations across the Northeast. Entering highly competitive local markets, the brand needed an effective way to stand out, introduce new stores to nearby communities, and drive foot traffic from both first-time and repeat customers.

The Solution & Campaign

Atlantis Fresh Market partnered with Taradel to launch a localized, multichannel marketing strategy designed to support new store openings and accelerate customer acquisition. Each campaign combined direct mail and digital advertising with compelling introductory offers to drive in-store visits and encourage repeat purchases.

Channels Used

To attract local shoppers and drive repeat visits, Atlantis Fresh Market used the following channels:

  • Every Door Direct Mail® (EDDM®): 77,785 EDDM postcards (6.25" x 9") mailed to households near new store locations, each featuring a promotional offer
  • Google Display Ads: 562,704 impressions delivered to reinforce offers and keep the brand top-of-mind

Results

640,000+

Impressions

100

Avg. offer redemptions

30

New repeat customers

$1,000

Avg. LTV per repeat customer
Final Takeaways

By combining Every Door Direct Mail® with digital advertising, Atlantis Fresh Market successfully launched new locations, attracted first-time shoppers, and converted them into repeat customers.

This campaign shows how localized, offer-driven marketing can drive measurable growth and long-term customer value for service retailers in competitive markets.

"The most significant improvement? An increase in net new customers."

Church Gains Members & Viewer with Direct Mail + Digital Ads

"Our number of visitors has increased, reflecting the expanding reach and effectiveness of Taradel's marketing services in our organization."

Cindy Kreis
Director of Media, Program & Communication, First Presbyterian Church

Real Estate Team Dominates the Local Market with a Decade of EDDM® Campaigns

"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."

Dawn Templeton
Templeton Real Estate Group

Service Station Retailer Captures Market Share & Loyal Customers

"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."

Justin French
Atlantis Management Group, Atlantis Fresh Market