McDonald's Franchisee Increases Sales upt o 7% with Every Door Direct Mail®
"With direct mail, we can handpick the postal routes around our restaurants -- it's targeted."
Eli Asfaw
McDonald's
Service Station Retailer Captures Market Share & Loyal Customers
Discover how a growing service station retailer used localized marketing to launch new stores, attract first-time shoppers, and build repeat customer loyalty across the Northeast.
"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."
Justin French
Atlantis Management Group
The Challenge
Atlantis Fresh Market is a rapidly growing convenience store brand launching new locations across the Northeast. Entering highly competitive local markets, the brand needed an effective way to stand out, introduce new stores to nearby communities, and drive foot traffic from both first-time and repeat customers.
The Solution & Campaign
Atlantis Fresh Market partnered with Taradel to launch a localized, multichannel marketing strategy designed to support new store openings and accelerate customer acquisition. Each campaign combined direct mail and digital advertising with compelling introductory offers to drive in-store visits and encourage repeat purchases.
Channels Used
To attract local shoppers and drive repeat visits, Atlantis Fresh Market used the following channels:
- Every Door Direct Mail® (EDDM®): 77,785 EDDM postcards (6.25" x 9") mailed to households near new store locations, each featuring a promotional offer
- Google Display Ads: 562,704 impressions delivered to reinforce offers and keep the brand top-of-mind
Results
640,000+
Impressions
100
Avg. offer redemptions
30
New repeat customers
$1,000
Avg. LTV per repeat customer
Final Takeaways
By combining Every Door Direct Mail® with digital advertising, Atlantis Fresh Market successfully launched new locations, attracted first-time shoppers, and converted them into repeat customers.
This campaign shows how localized, offer-driven marketing can drive measurable growth and long-term customer value for service retailers in competitive markets.
"The most significant improvement? An increase in net new customers."
Service Station Retailer Captures Market Share & Loyal Customers
"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."
Justin French
Atlantis Management Group, Atlantis Fresh Market
Luxury Marina Charts Success With Multiple EDDM® Impressions
"We use Taradel to execute marketing campaigns that allow us to deliver a message to a targeted set of customers that fits our customer profile."
Chris Perry
Sales Manager, Candlewood East Marina
Direct Mail & Digital Advertising Solutions
4192 Innslake Drive
Glen Allen, VA 23060
Glen Allen, VA 23060
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SERVICE®, USPS®, U.S. POST OFFICE®, POST OFFICE®, and ZIP CODE™ are trademarks of the United States Postal
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contact with Taradel.
