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Service Station Retailer Captures Market Share & Loyal Customers

Discover how a growing service station retailer used localized marketing to launch new stores, attract first-time shoppers, and build repeat customer loyalty across the Northeast.
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"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."

Justin French

Atlantis Management Group

The Challenge

Atlantis Fresh Market is a rapidly growing convenience store brand launching new locations across the Northeast. Entering highly competitive local markets, the brand needed an effective way to stand out, introduce new stores to nearby communities, and drive foot traffic from both first-time and repeat customers.

The Solution & Campaign

Atlantis Fresh Market partnered with Taradel to launch a localized, multichannel marketing strategy designed to support new store openings and accelerate customer acquisition. Each campaign combined direct mail and digital advertising with compelling introductory offers to drive in-store visits and encourage repeat purchases.

Channels Used

To attract local shoppers and drive repeat visits, Atlantis Fresh Market used the following channels:

  • Every Door Direct Mail® (EDDM®): 77,785 EDDM postcards (6.25" x 9") mailed to households near new store locations, each featuring a promotional offer
  • Google Display Ads: 562,704 impressions delivered to reinforce offers and keep the brand top-of-mind

Results

640,000+

Impressions

100

Avg. offer redemptions

30

New repeat customers

$1,000

Avg. LTV per repeat customer
Final Takeaways

By combining Every Door Direct Mail® with digital advertising, Atlantis Fresh Market successfully launched new locations, attracted first-time shoppers, and converted them into repeat customers.

This campaign shows how localized, offer-driven marketing can drive measurable growth and long-term customer value for service retailers in competitive markets.

"The most significant improvement? An increase in net new customers."

Agricultural Equipment Dealer Drives $80K+ in Sales with Targeted B2B Direct Mail

"We generated over $80,000 from our highly targeted mailing campaign. The Taradel team was easy to work with and extremely supportive throughout the process."

David Ellingwood
Ellingwood Angus / Vermeer

Lawn Care Company Books 100 New Clients with EDDM® + Digital Ads

"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."

Matt Turpin
Director of Communications, Weed Man

Family Dentistry Acquires 70 New Patients per Month with EDDM®

"Taradel has been a breeze to worth with! The postcard mailers are beautifully made and always catch the eyes of our customer base."

Katie Stella-Breeding
Marketing Director, Soistman Family Dentistry