Marketing Director
Soistman Family Dentistry is a leading dental practice serving families across Easton and Centreville, Maryland. Operating in a highly competitive local market, the practice needed a long-term marketing strategy to increase brand awareness, drive consistent patient inquiries, and convert local residents into new patients -- without relying on one-off campaigns.
Soistman Family Dentistry partnered with Taradel over 9 years ago to launch a consistent, monthly Every Door Direct Mail® strategy focused on repeated exposure and seasonal relevance. By mailing regularly and refreshing postcard designs each month, the practice stayed top-of-mind while keeping messaging engaging and timely.
Carefully selected local residents near the Easton and Centreville office locations who are most likely to seek ongoing family dental care.
Every Door Direct Mail® (EDDM®): Over 1,044,069 EDDM postcards (6.25" x 9") mailed across 73 campaigns as part of a 9-year partnership with Taradel
Powered by Taradel, Soistman Family Dentistry's monthly direct mail campaigns delivered strong results, increasing brand awareness and driving consistent new patient acquisition.
Powered by an eight-year partnership with Taradel, Soistman Family Dentistry built sustained brand awareness and reliably acquired new patients through consistent monthly EDDM® campaigns.
This case study highlights how repetition, relevance, and trusted print marketing can drive long-term growth for dental practices in competitive markets.
"Taradel works directly with us to create the perfect advertisement based on that month's theme. 10/10 Recommend Taradel!"
"We use Taradel to execute marketing campaigns that allow us to deliver a message to a targeted set of customers that fits our customer profile."
Chris Perry
Sales Manager, Candlewood East Marina
"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."
Matt Turpin
Director of Communications, Weed Man
"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."
Dawn Templeton
Templeton Real Estate Group
Direct Mail & Digital Advertising Solutions
