Marketing Director
Soistman Family Dentistry is a leading dental practice serving families across Easton and Centreville, Maryland. Operating in a highly competitive local market, the practice needed a long-term marketing strategy to increase brand awareness, drive consistent patient inquiries, and convert local residents into new patients -- without relying on one-off campaigns.
Soistman Family Dentistry partnered with Taradel over 9 years ago to launch a consistent, monthly Every Door Direct Mail® strategy focused on repeated exposure and seasonal relevance. By mailing regularly and refreshing postcard designs each month, the practice stayed top-of-mind while keeping messaging engaging and timely.
Carefully selected local residents near the Easton and Centreville office locations who are most likely to seek ongoing family dental care.
Every Door Direct Mail® (EDDM®): Over 1,044,069 EDDM postcards (6.25" x 9") mailed across 73 campaigns as part of a 9-year partnership with Taradel
Powered by Taradel, Soistman Family Dentistry's monthly direct mail campaigns delivered strong results, increasing brand awareness and driving consistent new patient acquisition.
Powered by an eight-year partnership with Taradel, Soistman Family Dentistry built sustained brand awareness and reliably acquired new patients through consistent monthly EDDM® campaigns.
This case study highlights how repetition, relevance, and trusted print marketing can drive long-term growth for dental practices in competitive markets.
"Taradel works directly with us to create the perfect advertisement based on that month's theme. 10/10 Recommend Taradel!"
"We generated over $80,000 from our highly targeted mailing campaign. The Taradel team was easy to work with and extremely supportive throughout the process."
David Ellingwood
Ellingwood Angus / Vermeer
"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."
Justin French
Atlantis Management Group, Atlantis Fresh Market
"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."
Matt Turpin
Director of Communications, Weed Man
Direct Mail & Digital Advertising Solutions
