McDonald's Franchisee Increases Sales upt o 7% with Every Door Direct Mail®
"With direct mail, we can handpick the postal routes around our restaurants -- it's targeted."
Eli Asfaw
McDonald's
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*Limit one promo code per customer. Offer may not be combined with any other offer or promotion. No cash value. Only valid on purchases through Taradel or everydoordirectmail.com. Expires 09/30/26.Family Dentistry Acquires 70 New Patients per Month with EDDM®
Discover how a Maryland dental practice used consistent, monthly Every Door Direct Mail® campaigns to build brand awareness, generate leads, and turn local residents into lifelong patients.
"Taradel has been a breeze to worth with! The postcard mailers are beautifully made and always catch the eyes of our customer base."
Katie Stella-Breeding
Marketing Director
The Challenge
Soistman Family Dentistry is a leading dental practice serving families across Easton and Centreville, Maryland. Operating in a highly competitive local market, the practice needed a long-term marketing strategy to increase brand awareness, drive consistent patient inquiries, and convert local residents into new patients -- without relying on one-off campaigns.
The Solution & Campaign
Soistman Family Dentistry partnered with Taradel over 9 years ago to launch a consistent, monthly Every Door Direct Mail® strategy focused on repeated exposure and seasonal relevance. By mailing regularly and refreshing postcard designs each month, the practice stayed top-of-mind while keeping messaging engaging and timely.
Target Audience
Carefully selected local residents near the Easton and Centreville office locations who are most likely to seek ongoing family dental care.
Channels Used
Every Door Direct Mail® (EDDM®): Over 1,044,069 EDDM postcards (6.25" x 9") mailed across 73 campaigns as part of a 9-year partnership with Taradel
Results
Powered by Taradel, Soistman Family Dentistry's monthly direct mail campaigns delivered strong results, increasing brand awareness and driving consistent new patient acquisition.
1 Million+
Postcards mailed
80
Avg. responses per campaign
70
Avg. patients acquired per campaign
$2,700
Avg. lifetime value per patient
Final Takeaways
Powered by an eight-year partnership with Taradel, Soistman Family Dentistry built sustained brand awareness and reliably acquired new patients through consistent monthly EDDM® campaigns.
This case study highlights how repetition, relevance, and trusted print marketing can drive long-term growth for dental practices in competitive markets.
"Taradel works directly with us to create the perfect advertisement based on that month's theme. 10/10 Recommend Taradel!"
Medical Practice Acquires New Patients with EDDM® + Email
"Taradel really helped grow my new business. As a new doctor practicing' their postcard direct mail campaign helped me reach new patients in a way I didn't think was possible!"
Dr. Matt Boswell
Optometrist, Andover Family Optometry
Pest Control Franchise Drives Hundred of New Customers with EDDM® + Digital Ads
"Taradel® does such a wonderful job. From their mailbox to their inbox, we can reach customers anywhere and be on the front of their minds when it comes to decision-making."
Lee Hatch
Mosquito Squad
Direct Mail & Digital Advertising Solutions
4192 Innslake Drive
Glen Allen, VA 23060
Glen Allen, VA 23060
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