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Student Recruitment Specialist
The Academy for Urban Leadership Charter School (AULCS) is a public charter school serving students in grades 7-12 in Perth Amboy, New Jersey. As enrollment season approached, the school needed an effective way to reach nearby families, increase awareness, and drive interest among prospective students in a competitive local education landscape.
AULCS partnered with Taradel to launch a localized, multichannel marketing campaign designed to boost community visibility and encourage enrollment. The strategy combined direct mail, digital ads, and email to deliver consistent messaging across multiple touchpoints.
To connect with local families and boost enrollment, AULCS used the following channels:
Powered by Taradel, the Academy for Urban Leadership Charter School's multichannel campaign delivered strong results, increasing community awareness and driving new student enrollment.
By combining Every Door Direct Mail® with digital advertising and email, AULCS increased its visibility within the local community and successfully converted awareness into new student enrollment.
This campaign highlights how multichannel outreach can help schools connect with families and drive measurable growth during enrollment season.
The combination of direct mail and digital ads was instrumental in reaching a broader audience and effectively communicating our message."
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Academy for Urban Leadership Charter School (AULCS)
"Thanks to Taradel's expert advice, our campaign continues to yield new customer acquisitions even 10 months post-launch."
Matt Etherington
Associate Director, Marketing, PetIq
"Taradel really helped grow my new business. As a new doctor practicing' their postcard direct mail campaign helped me reach new patients in a way I didn't think was possible!"
Dr. Matt Boswell
Optometrist, Andover Family Optometry
Direct Mail & Digital Advertising Solutions
