McDonald's Franchisee Increases Sales upt o 7% with Every Door Direct Mail®
"With direct mail, we can handpick the postal routes around our restaurants -- it's targeted."
Eli Asfaw
McDonald's
Charter School Bosts Enrollment Through Direct Mail + Digital Ads
Discover how a New Jersey charter school used a targeted multichannel campaign to increase community awareness and drive new student enrollment.
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Student Recruitment Specialist
The Challenge
The Academy for Urban Leadership Charter School (AULCS) is a public charter school serving students in grades 7-12 in Perth Amboy, New Jersey. As enrollment season approached, the school needed an effective way to reach nearby families, increase awareness, and drive interest among prospective students in a competitive local education landscape.
The Solution & Campaign
AULCS partnered with Taradel to launch a localized, multichannel marketing campaign designed to boost community visibility and encourage enrollment. The strategy combined direct mail, digital ads, and email to deliver consistent messaging across multiple touchpoints.
Channels Used
To connect with local families and boost enrollment, AULCS used the following channels:
- Every Door Direct Mail® (EDDM®): 19,929 EDDM postcards (6.25" x 11") mailed
- Facebook Ads: 97,275 impressions delivered
- Google Display Ads: 229,356 impressions served through Google's Display Network
- Targeted Email Campaigns: 19,929 emails sent to local residents
Results
Powered by Taradel, the Academy for Urban Leadership Charter School's multichannel campaign delivered strong results, increasing community awareness and driving new student enrollment.
366,489
Total impressions
1,237
Total engagements
10
Avg. Student Leads per Campaign
5
Avg. New Students Enrolled per Campaign
Final Takeaways
By combining Every Door Direct Mail® with digital advertising and email, AULCS increased its visibility within the local community and successfully converted awareness into new student enrollment.
This campaign highlights how multichannel outreach can help schools connect with families and drive measurable growth during enrollment season.
The combination of direct mail and digital ads was instrumental in reaching a broader audience and effectively communicating our message."
Family Dentistry Acquires 70 New Patients per Month with EDDM®
"Taradel has been a breeze to worth with! The postcard mailers are beautifully made and always catch the eyes of our customer base."
Katie Stella-Breeding
Marketing Director, Soistman Family Dentistry
Real Estate Team Dominates the Local Market with a Decade of EDDM® Campaigns
"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."
Dawn Templeton
Templeton Real Estate Group
Direct Mail & Digital Advertising Solutions
4192 Innslake Drive
Glen Allen, VA 23060
Glen Allen, VA 23060
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