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Student Recruitment Specialist
The Academy for Urban Leadership Charter School (AULCS) is a public charter school serving students in grades 7-12 in Perth Amboy, New Jersey. As enrollment season approached, the school needed an effective way to reach nearby families, increase awareness, and drive interest among prospective students in a competitive local education landscape.
AULCS partnered with Taradel to launch a localized, multichannel marketing campaign designed to boost community visibility and encourage enrollment. The strategy combined direct mail, digital ads, and email to deliver consistent messaging across multiple touchpoints.
To connect with local families and boost enrollment, AULCS used the following channels:
Powered by Taradel, the Academy for Urban Leadership Charter School's multichannel campaign delivered strong results, increasing community awareness and driving new student enrollment.
By combining Every Door Direct Mail® with digital advertising and email, AULCS increased its visibility within the local community and successfully converted awareness into new student enrollment.
This campaign highlights how multichannel outreach can help schools connect with families and drive measurable growth during enrollment season.
The combination of direct mail and digital ads was instrumental in reaching a broader audience and effectively communicating our message."
"We use Taradel to execute marketing campaigns that allow us to deliver a message to a targeted set of customers that fits our customer profile."
Chris Perry
Sales Manager, Candlewood East Marina
"Our number of visitors has increased, reflecting the expanding reach and effectiveness of Taradel's marketing services in our organization."
Cindy Kreis
Director of Media, Program & Communication, First Presbyterian Church
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Academy for Urban Leadership Charter School (AULCS)
Direct Mail & Digital Advertising Solutions
