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*Limit one promo code per customer. Offer may not be combined with any other offer or promotion. No cash value. Only valid on purchases through Taradel or everydoordirectmail.com. Expires 09/30/26.Agricultural Equipment Dealer Drives $80K+ in Sales with Targeted B2B Direct Mail
Discover how a Colorado agricultural equipment dealer used highly targeted, personalized direct mail to reach local farmers and ranchers -- and turn a small mailing into major revenue.
"We generated over $80,000 from our highly targeted mailing campaign. The Taradel team was easy to work with and extremely supportive throughout the process."
David Ellingwood
Independent Agricultural Equipment Dealer
The Challenge
Ellingwood Angus / Vermeer is an idependent agricultural equipment dealer serving farmers and ranchers across Western Colorado. Operating in a niche yet competitive market, Ellingwood needed an effective way to reach local decision-makers, increase equipment sales, and build long-term customer relationships -- without wasting spend on untargeted marketing.
The Solution & Campaign
Ellingwood partnered with Taradel to launch a highly targeted B2B direct mail campaign focused on reaching agricultural professionals most likely to invest in high-performance equipment. The strategy emphasized precision targeting, bold visuals, and clear, value-driven offers to drive immediate action.
Target Audience
Carefully selected to reach agricultural professionals most likely to invest in high-performance equipment.
- Farmers and ranchers in Western Colorado
- Agricultural business owners and operators
- Equipment decision -makers within farming and livestock operations
Channels Used
Personalized B2B Direct Mail: 1,351 personalized postcards (5.5" x 8.5") delivered
Results
Powered by Taradel, Ellingwood's targeted B2B direct mail campaign delivered strong results, driving equipment sales and connecting with high-intent agricultural buyers.
1,351
Postcards mailed
$80,000+
Revenue generated
High ROI
Small-volume mailing delivered big impact
Repeat Success
Second campaign launch in Spring 2025
Final Takeaways
By leveraging personalized B2B direct mail, Ellingwood Angus / Vermeer turned a highly targeted mailing into over $80,000 in equipment sales.
This case study demonstrates how precision targeting and clear value messaging can drive exceptional ROI -- even in niche, relationship-driven B2B markets.
Service Station Retailer Captures Market Share & Loyal Customers
"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."
Justin French
Atlantis Management Group, Atlantis Fresh Market
Agricultural Equipment Dealer Drives $80K+ in Sales with Targeted B2B Direct Mail
"We generated over $80,000 from our highly targeted mailing campaign. The Taradel team was easy to work with and extremely supportive throughout the process."
David Ellingwood
Ellingwood Angus / Vermeer
Direct Mail & Digital Advertising Solutions
4192 Innslake Drive
Glen Allen, VA 23060
Glen Allen, VA 23060
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