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Sales Manager
Candlewood East Marina is a family-owned luxury marina serving affluent boat owners in Connecticut. Operating in a highly competitive market, they needed a more precise way to reach high-income households with a genuine interest in luxury boating -- while minimizing wasted spend.
Back in 2016, Candlewood East Marina partnered with Taradel to launch an ongoing Every Door Direct Mail® strategy focused on precision targeting and repeated exposure. By mailing consistently over time (over a decade now), the brand stayed top-of-mind with high-value prospects and built trust throughout the customer decision journey.
Carefully selected to reach customers most likely to invest in luxury boating.
Every Door Direct Mail® (EDDM®): 115,552 6.25" x 9" postcards mailed from 2016 - 2026
Through a decade-long partnership with Taradel, Candlewood East Marina strengthened the brand recognition and regained market share while driving sustained visibility in a competitive luxury market.
By leveraging repeated Every Door Direct Mail® campaigns, Candlewood East Marina consistently reached affluent, high-intent households and converted long-term awareness into high-value customers.
This case study demonstrates how frequency, precision, targeting, and trusted print media can drive exceptional ROI in luxury markets with extended sales cycles.
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Cindy Kreis
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Dr. Matt Boswell
Optometrist, Andover Family Optometry
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