Sales Manager
Candlewood East Marina is a family-owned luxury marina serving affluent boat owners in Connecticut. Operating in a highly competitive market, they needed a more precise way to reach high-income households with a genuine interest in luxury boating -- while minimizing wasted spend.
Back in 2016, Candlewood East Marina partnered with Taradel to launch an ongoing Every Door Direct Mail® strategy focused on precision targeting and repeated exposure. By mailing consistently over time (over a decade now), the brand stayed top-of-mind with high-value prospects and built trust throughout the customer decision journey.
Carefully selected to reach customers most likely to invest in luxury boating.
Every Door Direct Mail® (EDDM®): 115,552 6.25" x 9" postcards mailed from 2016 - 2026
Through a decade-long partnership with Taradel, Candlewood East Marina strengthened the brand recognition and regained market share while driving sustained visibility in a competitive luxury market.
By leveraging repeated Every Door Direct Mail® campaigns, Candlewood East Marina consistently reached affluent, high-intent households and converted long-term awareness into high-value customers.
This case study demonstrates how frequency, precision, targeting, and trusted print media can drive exceptional ROI in luxury markets with extended sales cycles.
"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."
Dawn Templeton
Templeton Real Estate Group
"Taradel makes direct marketing a snap and generates business for us at a reasonable cost of acquisition."
Justin French
Atlantis Management Group, Atlantis Fresh Market
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Academy for Urban Leadership Charter School (AULCS)
Direct Mail & Digital Advertising Solutions
