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Broker & Owner
Templeton Real Estate Group is a full-service real estate brokerage serving Boise, Idaho, and the surrounding Treasure Valley. Despite a strong reputation dating back to 1999, the team needed a turnkey marketing solution to stand out in a crowded real estate market, consistently generate high-quality leads, and attract both buyers and sellers in their local area.
Templeton Real Estate Group partnered with Taradel to launch a targeted Every Door Direct Mail® strategy focused on affluent neighborhoods in East Boise. What began as a single campaign quickly evolved into a long-term, consistent marketing approach centered on repeated exposure, local visibility, and brand authority.
Carefully selected to reach local homeowners most likely to buy or sell property in East Boise.
Every Door Direct Mail® (EDDM®): Over 2,000,000 EDDM postcards mailed across 130+ campaigns since 2013, using a variety of postcard sizes and designs
Powered by Taradel, Templeton Real Estate Group's long-running direct mail strategy delivered strong results, increasing local awareness and driving sustained buyer and seller engagement.
Through over a decade-long partnership with Taradel, Templeton Real Estate Group built unmatched brand recognition and sustained lead generation using consistent Every Door Direct Mail® campaigns.
This case study demonstrates how long-term repeated direct mail can transform local visibility into market leadership in competitive real estate markets.
"Working with Taradel has been amazing. Their staff is extremely helpful."
"Taradel® does such a wonderful job. From their mailbox to their inbox, we can reach customers anywhere and be on the front of their minds when it comes to decision-making."
Lee Hatch
Mosquito Squad
"We use Taradel to execute marketing campaigns that allow us to deliver a message to a targeted set of customers that fits our customer profile."
Chris Perry
Sales Manager, Candlewood East Marina
"Taradel's ability to work with our vision ensured thousands of residents received life-changing information."
Sereen Banna
Litigation Paralegal, Downtown LA Law Group
Direct Mail & Digital Advertising Solutions
