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Real Estate Team Dominates the Local Market with a Decade of EDDM® Campaigns

Discover how a Boise real estate brokerage revolutionized its local market using consistent Every Door Direct Mail® campaigns -- mailing over 2 million postcards in the past decade.
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"We attribute much of our success to our Taradel EDDM mailing campaigns. If you stick with it, you will have success with direct mail."

Dawn Templeton

Broker & Owner

The Challenge

Templeton Real Estate Group is a full-service real estate brokerage serving Boise, Idaho, and the surrounding Treasure Valley. Despite a strong reputation dating back to 1999, the team needed a turnkey marketing solution to stand out in a crowded real estate market, consistently generate high-quality leads, and attract both buyers and sellers in their local area.

The Solution & Campaign

Templeton Real Estate Group partnered with Taradel to launch a targeted Every Door Direct Mail® strategy focused on affluent neighborhoods in East Boise. What began as a single campaign quickly evolved into a long-term, consistent marketing approach centered on repeated exposure, local visibility, and brand authority.

Target Audience

Carefully selected to reach local homeowners most likely to buy or sell property in East Boise.

  • Homeowners in East Boise, Idaho
  • Affluent neighborhoods with residents able to afford luxury homes

Channels Used

Every Door Direct Mail® (EDDM®): Over 2,000,000 EDDM postcards mailed across 130+ campaigns since 2013, using a variety of postcard sizes and designs

Results

Powered by Taradel, Templeton Real Estate Group's long-running direct mail strategy delivered strong results, increasing local awareness and driving sustained buyer and seller engagement.

2,000,000+

Postcards mailed since 2013

130+

EDDM® Campaigns Deployed

#1

Real Estate Team in East Boise
Final Takeaways

Through over a decade-long partnership with Taradel, Templeton Real Estate Group built unmatched brand recognition and sustained lead generation using consistent Every Door Direct Mail® campaigns.

This case study demonstrates how long-term repeated direct mail can transform local visibility into market leadership in competitive real estate markets.

"Working with Taradel has been amazing. Their staff is extremely helpful."

Lawn Care Company Books 100 New Clients with EDDM® + Digital Ads

"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."

Matt Turpin
Director of Communications, Weed Man

Medical Practice Acquires New Patients with EDDM® + Email

"Taradel really helped grow my new business. As a new doctor practicing' their postcard direct mail campaign helped me reach new patients in a way I didn't think was possible!"

Dr. Matt Boswell
Optometrist, Andover Family Optometry

Law Firm Builds Trust, Connects with 15 New Clients Through EDDM®

"Taradel's ability to work with our vision ensured thousands of residents received life-changing information."

Sereen Banna
Litigation Paralegal, Downtown LA Law Group