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Litigation Paralegal
Downtown LA Law Group is a California-based personal injury firm. Whencommunities near the Chiquita Canyon landfill were impacted by an environmental crisis, the firm needed a precise way to reach affected residents, stand out in a crowded legal market, and deliver compassionate, timely information.
Downtown LA Law Group partnered with Taradel to launch a highly targeted Every Door Direct Mail® campaign designed to reach residents most impacted by the landfill crisis. The campaign focused on geographic precision and clear, empathetic messaging to build trust and encourage affected individuals to seek legal guidance.
Carefully selected to reach residents most affected by the environmental crisis and most likely to seek legal representation.
Every Door Direct Mail® (EDDM®): 15,456 postcards (6.25" x 11") mailed directly to households in impacted neighborhoods
Through its partnership with Taradel, Downtown LA Law Group increased awareness, built trust with impacted residents, and converted outreach into new clients.
By leveraging Every Door Direct Mail®, Downtown LA Law Group successfully delivered timely, compassionate outreach to affected communities and converted awareness into new clients.
This campaign demonstrates how targeted direct mail can build trust and drive meaningful results for law firms navigating sensitive, high-impact legal matters.
"Taradel has been a breeze to worth with! The postcard mailers are beautifully made and always catch the eyes of our customer base."
Katie Stella-Breeding
Marketing Director, Soistman Family Dentistry
"Taradel's ability to work with our vision ensured thousands of residents received life-changing information."
Sereen Banna
Litigation Paralegal, Downtown LA Law Group
"We generated over $80,000 from our highly targeted mailing campaign. The Taradel team was easy to work with and extremely supportive throughout the process."
David Ellingwood
Ellingwood Angus / Vermeer
Direct Mail & Digital Advertising Solutions
